Are you new to performance marketing and looking for the right strategies to get you started? Performance marketing is a potent tool for driving growth, but it can be daunting, especially for newbies yet to get their feet wet.

To help you get off the right foot, we've compiled a list of five performance marketing strategies perfect for beginners.

What is Performance Marketing?

Performance marketing is a type of digital advertising that is based on results. It is used to measure the effectiveness of an online marketing campaign and helps determine which strategies are working and which are not. Performance marketing focuses on driving high-value leads, customers, or sales for a business.

With performance marketing, advertisers pay only for successful outcomes such as clicks, leads, sales, downloads, etc. This type of advertising is usually tracked through various tracking technologies that allow advertisers to see what is working and what isn't. Below are some marketing strategies that will help you track your performance results.

The Pareto Principle

The Pareto Principle is a great place to start if you're a beginner in performance marketing. This principle states that roughly 80% of the results come from 20% of the efforts, and it can be applied to your performance marketing strategies.

By focusing on the 20% of activities that generate the most results, you can maximize your return on investment and increase your ROI. Performance marketing software such as Google Ads and Facebook Ads are great tools to help you take advantage of this Principle.

With these platforms, you can measure click-through rates and overall engagement. This data will enable you to identify the most successful campaigns and determine what works best for you. You can then use this data to optimize your campaigns, target better audiences, and create more effective strategies.

The AIDA Model

The AIDA Model is a classic performance marketing strategy used decades to create and maintain customer relationships. It stands for Awareness, Interest, Desire, and Action. AIDA aims to lead a prospective customer through buying a product or service.

This includes increasing their awareness of the product or service, developing their interest in it, creating a desire to purchase it, and finally, driving them to take action and make a purchase.

Performance marketing software can be used to implement and track the success of the AIDA Model, allowing marketers to optimize their strategies and maximize their ROI, even on television.

Companies can use connected TV statistics to analyze consumer behaviour and understand what factors drive conversions. With the right tools, marketers can make informed decisions based on data-driven insights to ensure their campaigns are as effective as possible.

The Rule of 7

The “Rule of 7” is based on the idea that, with performance marketing, it takes seven touches from a brand or product to make an impression. Your campaigns should focus on reaching your target audience multiple times to increase awareness, engagement, and sales. Here are some tips on how to implement this rule:
  • Create landing pages and collect leads using performance marketing software
  • Send promotional emails to prospects.
  • Engage followers on social media with giveaways and contests
  • Run retargeting ads (to show previous visitors products they may have missed)
  • Leverage influencer marketing by targeting consumers who follow industry-leading figures
  • Use content to help generate interest.

PPC Advertising

PPC (pay-per-click) advertising is one of the most popular performance marketing strategies for beginners. PPC advertising uses paid search engine results to drive traffic and leads to your website.

This type of marketing is incredibly effective as it allows you to target users based on specific keywords they are searching for and show them ads that are relevant to their needs.

With PPC advertising, you only pay when someone clicks on your ad, making it a cost-effective way to get more traffic to your website. You can also use various tools such as Google Ads or Bing Ads to easily create, manage, and monitor your campaigns. This makes it an ideal strategy for those just starting with performance marketing.

When creating your PPC campaign, define your target audience, develop clear goals, create engaging ad copy, and track your progress. Doing this will help you get the most out of your PPC advertising and ensure you're reaching the right people with the right message.

CPA Offers

When working with CPA offers, you must be mindful of the quality of traffic you're sending. Low-quality traffic can lead to low conversions, which can hurt your earnings. Make sure you understand your target audience before getting started with CPA offers and focus on creating quality content that will appeal to them.

Additionally, you must optimize your campaigns regularly to maximize your returns. Test different types of ad copy, images, and placements to see which combination works best for your audience. You can also experiment with different incentives, such as discounts or free shipping, to see what motivates users to take action.

Experiment with Different Ad Formats

Try experimenting with different ad formats to ensure maximum impact from your campaigns. This could include video, image, or text-based advertisements. Each format has advantages, so it's essential to test different options and find what works best for your business.

You can also use A/B testing, which involves comparing two different versions of an advertisement to determine which one performs better. This can help you identify which elements of the ad resonate most with your target audience and can be used to create more effective campaigns.