Digital PR is a fast-moving field, and with its constant evolution, businesses must stay on top of the latest trends. However, keeping up with everything doesn’t come easy. Give some thought to the complexities of keeping your brand relevant while staying true to your values. Resolving these issues is even more difficult because digital media fluctuates so rapidly. This article will cover the 7 most common digital PR mistakes to avoid.
1. Using Generic Tags
You should optimize your blog content around a few specific keywords so that search engines can easily find it. While this is important, make sure the tags you use are relevant and would catch the attention of people who might visit your site. You could use labels like “blogging” or “information technology”, but it is better to use your keywords or topics related to your brand.
2. Having Too Many Blogs on a Website
Too many blogs on one site can easily confuse readers and lead them away from the most essential material in favour of other less relevant content. Ask yourself these questions: What is the purpose of each blog? Why is each one on the site? Is there some intersection between all of them?
If so, then maybe it’s not a bad idea for them all to be under one roof; otherwise, consider placing each blog elsewhere on other sites or social media platforms specifically for individual bloggers or contributing authors. Also, remember that sometimes having too many blogs is confusing for readers and indicates that the quality of your content is low, so choose wisely.
3. Not Having Social Media Pages or Accounts
Creating a page on social media platforms such as Tumblr, Facebook, or Google+ is simple. It will allow you to connect with other people interested in the same topics and give you an easy way to share your published works across the internet.
While some people may still follow or read your material without your having a social media account yourself, these platforms are a convenient and effective way to reach larger audiences and get your name out into the world. So what’s stopping you?
4. Ignoring Your Competition
Ignoring your competition is a huge mistake. You may miss out on potential opportunities if you aren’t following and interacting with your match. The most successful online PR campaigns are built on information and never underestimate the value of research.
Create a public profile for your competitors and track their progress. Your industry is constantly evolving; if someone updates their site frequently, chances are they are doing something right. Try to find creative ways of interacting with them without coming off as obnoxious or annoying.
5. Having Poor Quality Customer Service
Responding to complaints is not easy. The majority of the time, it’s either a mistake on the part of the customer or an act of malice on someone else’s behalf. You can’t exactly expect people to receive you positively if you don’t give them anything in return.
You should always be willing to answer any questions or queries and make sure there is always a way to contact you to discuss concerns if they still have doubts or issues. In addition, you should have a dedicated customer service team that works around the clock and ensures all customer queries get resolved efficiently and politely.
6. Using Clickbait Tactics
Clickbait is highly deceptive marketing. The average person may not even realise they are being tricked into clicking on a link by a misleading headline. Once they have clicked it, they will be taken to the source of the content. More often than not, they will leave since they notice that they have wasted significant time watching ads or linking to content that doesn’t live up to their expectations.
This leads to negative consequences for both sides; the person who clicked and your brand. To avoid such mistakes, you can embrace quality SEO marketing, such as using SEO PR. You can find out more here.
7. Missing Your Target Market
Having a solid customer base is what makes future success so predictable and essential for business growth. With that in mind, it would be wise to understand who these people are, what they want from you, and how to reach them effectively.
Direct messages sent to the wrong audience will only bring you negative results. They will feel ignored or even take offence if the tone isn’t appropriate to them personally or professionally. You may end up losing clients instead of gaining new ones.
Conclusion
Digital marketing is evolving at an alarming rate. Companies must remain agile and keep up with trends to stay competitive in the modern digital landscape. While staying current often comes at the cost of staying strategic, you must avoid the above mistakes.
