In recent years, the average attention span has dipped from 12 to 8 seconds. That's 25% shaved off.

It's impossible not to blame the speediness of technology on this fact. There are few variables in our lives that could account for that kind of change. That said, our speedy technology doesn't look like it's going anywhere.

That's why it falls upon us marketers to compact and improve our content in order to reach our viewers. We're going to look at how you can adjust your content creation strategy in light of dwindling attention spans.

Let's get started.


How to Accommodate The Average Attention Span

Those of you who are focusing on PPC ads and smaller advertisements can hold off on making big changes. You don't have to worry until the attention span shrinks to about 2 seconds.

The key areas of concern here are blog posts and videos. Those are the content areas that require the longest attention spans in most cases.

When it comes to blogs, it's rarely the case that you can fit everything into an 8-second blurb. You need at least a few minutes to cover your subject matter in a way that's meaningful.

Our suggestion is to take all the time you need on your subject matter while keeping it concise. Try to read times to under 10 minutes, but chunk your material in ways that make logical sense.

That means distributing ideas in a way that separates them from one another. In this way, you can think of each idea as to its own short piece of content. Further, it's helpful to create a summary of key points and place it near the top of an article.

That way, people who are looking to get a quick snippet can do so, while those looking for deeper insights can read through the whole piece.

Adjusting Your Video Content

Video content is sort of the exception when it comes to our attention spans. People are more inclined to watch a video than read an article about some kind of subject matter.

That said, there's so much video content out there that it's difficult to grab the viewer's attention. The area where short attention spans do come into play here is within the first 8 seconds. You've got that much time to interest viewers until their attention shifts and moves on to the next thing.

This article from The HOTH details some important statistics and strategies about Youtube content. If you've been using the same content creation strategy for a while, it might be useful to use that article as a refresher on how to create powerful video content.

In any case, it's time to start thinking about refining your process and creating bite-sized video content for people to engage within shorter amounts of time. Take TikTok, for example, which gives people unlimited access to videos that are about as long as the average goldfish's attention span.

Want to Learn More About Content Creation?

We hope our look at the average attention span was useful to you. There's a lot more to learn about our shortened attention span and how to adjust your business strategies to it. We're here to help with more ideas.

Explore our site for more ideas on how to increase your follower count, improve your content, and a whole lot more.