The COVID-19 pandemic has had severe effects on the global beauty industry. In the heat of it all were lockdowns that severed customers from getting a haircut at their favourite barbers. The several protocols in place today are not making it any easier either. However, for professionals who give themselves to innovation, there's a good chance of growth in the long run. Barbershops are seeking to scale their businesses above the realities. Customers want their hair service at a comfortable place that ticks all the COVID-protocol boxes. How can barbers rise to the occasion? Check out these three ways to upgrade your barbershop.

1. Set a suitable theme

In several countries across the world, restrictions are easing up. Things are starting to return to normal even though we have a long shot until carefree open concerts. As customers return to their favourite salons, an interior design that speaks for itself is the first thing they're likely to be impressed by.

Theming your interior can take several forms, and design and décor tips that work for a homeowner might not work for commercial places. Interior designs come and go, and you don't necessarily need to follow the trends. Choosing the right colours, upholstery, and design that resonate well with your audience might be enough. You can then integrate these themes into your barber station and its infrastructure.

Note that having a slick design isn't where it all ends. Ensuring your barber station has top-quality infrastructure and products is very crucial. Nothing beats a durable barber chair with a comfortable headrest and an adjustable footrest for your customers. There may be many options on the market when looking for the best barber chairs for sale. Generally, a salon with a classic design may count as the best way to receive your customers after a long break.

2. Focus on comfort

A salon's interior will attract customers, but your shop's comfort will convince them to sit for a haircut. Barbershop managers need to check for overall comfortability, not just in their furniture. For barbers who have had to close down for a long time due to COVID-19, you may have to check your air conditioner or perhaps your entire HVAC system for inefficiencies.

Is your barbershop's energy bill constantly increasing without your HVAC unit performing at peak efficiency? Is your indoor air quality deteriorating? Well, those are signs that your HVAC system might be inefficient. A new HVAC system can help regulate the air quality and keep your barbershop's humidity levels in check during the winter. One added benefit, especially in this coronavirus era, is that humidifiers might help to reduce infection rates at your barbershop.

An inefficient HVAC system might make customers unable to stay for long hours at your shop. Salons are more than places where customers get their hair done. According to the Smithsonian National Museum of African American History & Culture (NMAAHC), barbershops have become a source of cohesion for local communities. Many people make regular visits to enjoy each other's company.

Salon managers should ensure that comfort is guaranteed throughout the seasons. In effect, an investment in a barbershop HVAC system can never be a miss. On cold winter days, you can install a humidifier to increase moisture levels in the air. Also, it pays to have a professional HVAC technician perform regular maintenance checks.

3. Provide an experience

Many barbers are usually fixated on fielding the best hair services. However, as a brand, providing an experience and not just the product improves customer loyalty. Additionally, it enhances your business visibility among competitors. Upgrading your barbershop will require significant levels of trust between your brand and the market. You'll have to ensure a good balance of efforts to serve both existing and prospective clients. Focusing on your customers lets you press the right buttons to ensure that your customers enjoy the utmost comfort at your barbershop.

Upgrading your barbershop can enhance customer experience, improve efficiency, and increase revenue. Here are some effective ways to upgrade your barbershop:

1. Modernize the Interior Design

  • Update the interior decor to create a welcoming and stylish atmosphere. Consider a theme that matches your brand, such as vintage, modern chic, or industrial.
  • Invest in comfortable and ergonomic chairs, stylish mirrors, and lighting that enhances the space.
  • Adding unique decor elements, such as artwork, plants, or murals, can make the shop more inviting and memorable for clients.

2. Upgrade Equipment and Tools

  • Invest in high-quality clippers, trimmers, and styling tools to improve service quality and efficiency.
  • Update your workstations with storage solutions that keep tools organized and within easy reach.
  • Consider adding specialty equipment, like hot towel warmers, for an enhanced grooming experience.

3. Offer a Range of Services

  • Expand beyond haircuts by offering additional services like beard grooming, facials, hair coloring, scalp treatments, and hot towel shaves.
  • Develop package deals for customers that combine multiple services, encouraging them to try new treatments and increasing their spend per visit.

4. Focus on Hygiene and Cleanliness

  • Ensure that your barbershop adheres to the highest sanitation standards. This includes regularly disinfecting tools, workstations, and common areas.
  • Offer visible signs of cleanliness, such as hand sanitizers at each station and fresh capes for every customer.
  • A clean and hygienic environment not only provides peace of mind but also enhances your shop’s professional image.

5. Introduce Technology for Efficiency

  • Implement a booking system (such as an app or online platform) that allows customers to book appointments easily and receive reminders.
  • Consider using digital payment methods to offer more convenience and reduce waiting times at checkout.
  • Install digital screens in the waiting area to display promotional content, services, or entertainment.

6. Create a Loyalty Program

  • Develop a loyalty program that rewards repeat customers with discounts, free services, or exclusive offers. This encourages clients to return regularly.
  • Consider offering referral bonuses for customers who bring in friends, expanding your customer base.

7. Add a Beverage or Refreshment Station

  • Provide complimentary coffee, tea, or water to enhance the customer experience and make clients feel valued.
  • If possible, consider offering a small selection of premium drinks like craft beer or whiskey for a more upscale experience (depending on your local regulations).

8. Improve Customer Experience with Training

  • Train your staff in the latest hair and grooming techniques, ensuring they stay up-to-date with trends and can offer new styles or treatments.
  • Emphasize customer service training so your barbers are not only skilled but also friendly and attentive, making every client feel special.

9. Promote Your Brand Through Social Media

  • Boost your online presence by creating social media profiles that showcase your work, services, and customer testimonials.
  • Engage with customers by sharing before-and-after photos, styling tips, and shop updates.
  • Run social media campaigns and contests to increase visibility and attract new clients.

10. Host Events or Workshops

  • Organize community events, grooming workshops, or exclusive nights where clients can enjoy a different experience, such as learning how to maintain their beards at home.
  • These events can increase your visibility, attract new customers, and create a buzz around your brand.

By implementing these upgrades, your barbershop can become a modern, appealing, and successful business that attracts loyal clients and stands out in a competitive market.