Introduction
Any marketer or agency worth their salt will tell you at the very heart of a successful PPC campaign is Keyword Research. If your PPC Campaign has managed to narrow down on the right keywords, then you can expect all the clicks and the conversions.Evolving the best keyword research strategy is not easy. Many experts point out that marketers who have years of experience and have been able to be successful. They have relied on both sciences as well as art.
Several agencies and experts point out when it comes to keyword research, it is all about using the right tools of the trade. In this resource article, we are going to list down five of the best keyword tools for PPC campaign success.
What is a Keyword Research Tool, and why is it Important?
You can think of a Keyword Research Tool as software or a platform that shows you various types of data. The end goal is that you can see the data and make the right decisions at the right time.For example, if you are looking to bid on a specific keyword, you might want to know about its search volume, ranking difficulty, and what other competitors are ranking on.
In the last few years, keyword research has become the foundation of any great digital marketing strategy. Keyword research tools have become indispensable from formulating and executing great SEO campaigns to running tight performance-oriented PPC campaigns.
In the following section, we are going to list down the best five keyword tools for PPC success. We speak to a leading PPC agency for eCommerce to help us in this regard. If you are a brand or a marketer looking to optimize your PPC campaigns, read right till the end of the list.
List of 5 Must Use Keyword Tools for PPC Success
Google Keyword Planner-
Who says the best things in life are not free? When it comes to Google’s Keyword Planner, you get it as part of the Google Ads. Traditionalists swear by the Google Keyword Planner. It is free, simple to use, easy, and allows you to get real-time information as Google sees it. While most use this for PPC, there is no reason to think why you cannot use the same tool for SEO.Ubersuggest-
If there is one tool that has generated a lot of credibility and a loyal fan following, it has to be Ubersuggest. It continues to offer some of the best keyword research elements like competitor performance for a specific keyword and integrates GSC and GA into the scheme of things. This is a handy tool for both your PPC campaigns as well as your SEO efforts.Ahrefs-
If you do not mind shelling out some dollars on a great keyword research tool, then you should check out Ahrefs. In recent years, Ahrefs has gained a steady following in PPC and SEO circles based on the numerous integrations that its Keyword Explorer has come to demonstrate. Backlink research, competitor positions, ranking difficulty are all worthy data.MOZ-
The more you start looking at keyword research tools, the more you will realize that all of them have a specific trick up their sleeves. MOZ has been around for a very long time. Its Domain Authority has been considered as the gold standard for measuring site authority. What you will love about MOZ’s keyword tool are the lateral keyword ideas. You get out-of-the-box ideas.Keywords Everywhere-
While tools like MOZ and Ahrefs are all cool, good old-fashioned PPC and SEO experts swear by tools like Keywords Everywhere. Most experts have started their careers on tools like this. The best part I love about this tool is the ‘People Also Search For’ feature. It is a great way of showing all the information and data you would ideally need.The Bottom Line
Without the right set of planning and research, your PPC campaign is never going to be a resounding success. Most of the new-age agencies and experts focus too much on things like landing page designs and so on.However, keywords are at the very heart of PPC campaigns. For Google and other search engines, it is what defines what the bid will be, how the targeting will be set, and other important attributes. If you wish to know more about the tools in general or keyword research in particular, let us know your answers in the comments section below.
