Often social media leads us to Gen Z and millennial. But, you are forgetting the other cohort of influencers, who are equally popular on the grams- Gen Xers and baby boomers who are in their 40s, 50s, and 60s. They have redefined the digital space and have also brought a huge market shift.
According to one of the Hootsuite reports, there are 131 million active users between the ages of 35-44 years, 68 million are between 45-54 years, and 30 million are between the age group of 55-63 years. Such statistics represent the demographic of Instagram users and gives marketers a way to know the people behind the numbers.
“Age is just a number when it comes to influencing”.
At first, the idea of turning 40 was dreadful for every man and woman. But after the digital glam space, people have started to accept their age and are open to experimenting with the trends. From fashion to styling to the food industry, every sector is striving to attract Gen Xers.
Particularly this audience is very hard to attract, as they are experienced, knowledgeable, and know exactly what they are getting into. So, the brands are now looking for specific influencers to collaborate and lure the specific age group to purchase the product or item online.
5 intricate points to look for in an influencer over 50
1. From when are the influencers around the social media platforms?
For a brand such information plays a crucial role in overcoming the following queries:-
- How well do they know the platform?
- Loyal follower’s ratio
- Their brand collaborations
- Recent activities on other social media platforms
2. Social media activities and engagement
As a brand, it is very much necessary for you to look into their daily activities. One can track down their authenticity and creative focus by thoroughly viewing a social media handle. The engagement ratio will show the response of their loyal following on each post and you will come to know about the creative aspects.If your ideology matches the brand, then you can easily collaborate with the influencer and plan a successful influencer campaign online.
3. Look for distinctive content
The page should not look monotonous i.e. it should portray different interests. The influencers you approach must have experience of branding similar products or items in the past. Look for that in their content with a unique creation of their own.The influencers have a unique way to portray themselves online which helps them in attracting potential followers. Distinctive and organic content gets its validation early on social media platforms. And when it comes to advertising, you as a brand will come across your pick soon after he creates an out of the box creative content online.
4. Collaboration strategy with other influencers
How is the influencer with other peers in the circle? This reflects one’s behavior with other colleagues and also depicts his adjusting skills. Run through his feed or followers list and look upon influencers known in that particular genre. The brand has to check his equation with others as well as a check upon his nature.- Now, how will you possibly come to know about his nature?
- Ask directly to an influencer with a collaboration idea with the selected influencer for the brand
- Check upon other influencer’s posts and comments if done by the selected one or whether he is present on his feed in photos, story highlights etc.
- In such a way, you will come up close to his personality and be able to converse with a much more friendly approach than a formal one. This will also help build a healthy and long term relationship with the influencer.
5. Other social media presence
With digital marketing, innovation in the form of technological advancement is at our fingertips. There are many platforms Instagram, Facebook, Twitter, Linked In, YouTube, where one connects and shares his idea. Every creator has covered more than one platform to reach varied and diverse audiences at a time.As a brand, it is your responsibility to run a search on the other platforms and monitor his engagement. Being a social media influencer over 50 does not mean that he will not grab the audience’s attention on other platforms. There are surprisingly good engagement ratios across the platforms, balanced perfectly to meet one’s brand awareness. It is a reality check for your brands, you will come to know about his overall social knowledge and the audiences he is dealing with.
Thus these were our five points that you need to look out for before collaborating with an over 50-year-old influencer.
Wrapping it up!
A constant shift is seen in the digital advertising world. Influencers are ruling every bit of it. There is no such thing as “appropriate age” when it comes to online influence. Brands are looking out for organic content, followers, engagement ratio, and interaction with the audience.If you are a budding brand looking for over 50 influencers, then you can reach out to some online websites that bridge the gap between you and influencers. There is a list of influencers with apt information, which one can choose and connect with for the influencer marketing campaign.
There are much famous social media influencer over 50 Grece Ghanem, Michelle Tyler, Ann Marrie, Haley Fox, Shauna Robertson, and many others who are constantly engaging the audience with their content. If you are someone in your mid 30s or 40s eyeing their social media dreams then there is no better time to get onto the ever-growing platform. Get along with the ideas and promote your uniqueness out, brands will be attracted by the mere display of the idea and creative innovation on the social media handle. Innovate and experiment to reach out to your favorite brands or influencers.
