You see them everywhere you go. Schools give supplies out in them, and businesses hand them out in bulk at expos. The drawstring bags customized are flexible and inexpensive. They are a perfect fit for any industry and can be used to boost leads, customer loyalty, and overall profitability. However, because they are so common, you need unique ways to employ them to ensure you stand out from the crowd. The following are the top five ways to turn these promotional items into a moneymaker.

Gift Bags

  • Use drawstring bags as gift bags for events, product launches, or corporate gatherings.
  • Fill them with branded merchandise or samples, and distribute them at trade shows, conferences, or community events.
  • By offering these as gift bags, you create a positive association with your brand and increase brand visibility every time the bag is reused.
Everyone loves being given things for free, especially when the items are useful. While drawstring bags are great items to let people grab at a tradeshow, you can jazz them up for gifting purposes. When a customer hits a milestone, they can be filled with goodies and small gift cards to show their gratitude for doing business with you. In turn, you can create referral bonus bags where they earn a nice package after having a specific number of referrals for your company. Remember, you are purchasing promotional items as a way to obtain new leads and retain current clients. The variety of bags available is vast, and almost all of them are customizable. Purchase them in bulk to save on funds, and then modify them to meet the needs you have.

Make them A Buying Bonus

  • Offer the drawstring bag as a free bonus with a purchase or as part of a special promotion. For example, “Spend $50 and get a free branded drawstring bag.”
  • This approach incentivizes purchases and enhances customer loyalty while promoting your brand whenever the customer uses the bag.
Promotional items are not only for trade shows and storefronts. They also make great bonuses to making a purchase with your company. Again, everyone loves free items. If they learn they can get something like a free bag to carry their purchased products home, they are more likely to make a purchase. They are eco-friendly and can be used for a variety of purposes. Whether you go with plastic or cotton, you will be providing your clients with a useful item with your name on it.

Fundraising

  • Collaborate with schools, charities, or community organizations to use the drawstring bag as a fundraising item.
  • Customize the bag with the organization’s logo or message, and sell them at events, online, or through partnerships.
  • This not only raises funds but also boosts your brand’s community presence and goodwill.
The best part about drawstring bags is the fact they are budget-friendly. When you are holding a fundraiser, these promotional items make great thank you gifts to donors. You can put a few other promotional items inside, along with a card to let them know you appreciate their support. Taking this to the next level, you can fill them with higher dollar items and auction them off as part of the fundraiser. It is important to put your brand on the bag so the buyer has a long-lasting reminder of who they supported.

Awareness Campaigns

  • Use drawstring bags to spread awareness for a cause your business supports (e.g., sustainability, health initiatives).
  • Design bags with messages or graphics that align with the campaign and distribute them for free or at a minimal cost during awareness events or public campaigns.
  • This positions your brand as socially responsible while creating a tangible item that people carry around, amplifying the campaign’s reach.
Bouncing off the idea of using drawstring bags as fundraisers, they also work well with awareness campaigns. When you have a booth at a community event, create gift bags that are relevant to the cause. Your bag will have your name on it, while items inside bring awareness to the cause you are attending. Safety awareness can include small flashlights, ID cards, etc. Work with a top-notch marketing team that will keep your budget in mind when creating these gift bags.

Straight Promotion

  • For a straightforward promotional approach, distribute branded drawstring bags as part of a mass marketing campaign.
  • Hand them out at sporting events, concerts, festivals, or high-traffic areas.
  • The portability and usefulness of the bag ensure that your brand logo gets maximum exposure in a variety of public spaces.
Finally, instead of putting up flyers or leaflets on cars, use promotional items people will use. Reusable bags are in high demand and bring more attention than a piece of paper. However, with that said, flyers give a lot of information about your business to the consumer. Therefore, consider putting a leaflet inside the bag when you hand them out. The goal is to be creative and unique without breaking the bank.