Most patients start their search for a medical practice online, and your website will likely be the first place new patients meet you and get to know about your practice. For this reason, you need to build your website with usefulness and efficiency in mind. Your website has to reflect your credibility and brand identity and give prospects a feel of what it’s like to get healthcare services from you. Here are the best web design tips for a medical website that converts:
Be simple
Simplicity will always top the list when discussing converting medical marketing ideas. A simple website eases site navigation and makes it easy for visitors to find the information they are looking for. The best way to achieve simplicity is to have as little information as possible per page. Minimize textual content and use more visuals, including videos, images, and infographics. Also, ensure each subject has its own webpage, which can be easily located from your landing pages.
Increase page load speeds
Your page load speed is vital to your site’s user experience and search engine ranking. Most internet users are not patient enough to continue using a slow website, especially if they are visiting it for the first time. Clicking in and leaving almost immediately not only leads to potential loss of business but also sends a signal to search engines that your website has a problem. This increase in bounce rate invites penalties and causes your site to plummet in search rankings.Create relevant content
Content is king in today’s fast-paced world of online marketing. Google can only put you on the first results page, but your content will determine if your visitors stay or leave. Quality content is the kind that sports the perfect balance of relevance, brevity, and readability. Your users want to find the information they want without wading through a sea of fluff, irrelevance, and grammar errors. If you can provide that, then you can be sure to get patients hooked if you have what they offer in your service catalog.Optimize for search engines
Virtually everyone finds information, products, and services on the internet using organic queries; very few people type addresses. For this reason, your website and content should be created with web crawlers and search and ranking algorithms in mind.Optimize for mobile
Statistics show that a whopping 62% of people use mobile phones to browse the internet. A converting website should be as responsive on a smaller mobile screen as it is on a PC. This may mean refining your design aesthetics, resizing your images, caching your pages, adopting Google’s Accelerated Mobile Pages (AMP) project, and even creating a subdomain for mobile devices.Endnote
Losing business because of a poor web design shouldn’t happen to anyone in this day and age. Your website gives the first impression of you, and your online presence relies heavily on the efforts you put into your web design. Hopefully, the above tips come in handy as you look to create a converting medical website.
