COVID-19 has upended everyone's world. From masks to social distancing, everything look different than it did last year - but one of the things that has impacted the most is the economy.
The lockdowns across the world have forced shutdowns of small businesses everywhere. Due to this, many businesses have suffered and were unprepared for the impacts the pandemic has had. However, just because COVID-19 has changed the way people do business doesn't mean your business is doomed. There are many ways you can help your business survive in a pandemic. Use these tips to adapt to the changing world and thrive despite the coronavirus.
Expand Your Online Presence
With COVID-19, almost all business and sales are digital now, so expanding your online presence is a must. Whether that means opening your business's website, expanding your social media presence or utilizing SEO, your business's online presence should be more prevalent now more than ever.Try utilizing a social media management app to keep all your social platforms up to date. If you're not already, create graphics and images that catch the reader's attention. Many people scroll through their social media fairly quickly, so your posts have to be short and to the point to make them realize your product is right for them. Don't make your content "business as usual", either; instead, tailor your posts and other content to the pandemic and offer support to your customers.
Be sure your products and services are appropriately advertised and available online. Existing customers may be aware of the services you provide, but advertising your services online will attract new customers, too.
SEO, or search engine optimization, can be a great way to attract new customers. SEO uses keywords and phrases to help your website rank higher on search engines, therefore gaining a wider audience. You can hire SEO writers or take a training course to understand how SEO can be fully utilized for your business.
Utilize Government Resources
Since the pandemic, many local and federal government agencies have created grants and other resources to fund small businesses during this challenging time. Initiatives and funding opportunities are constantly popping up from different sources. Be sure to check local, municipal and federal resources to see how government grants can help out your small business.If you're struggling, you can go to a bank and apply for a loan or get a line of credit. If you have family or friends that can help support you financially, that can also be a good way to keep you afloat until you can get back on your feet.
It's important to remember that almost all businesses are struggling financially right now, and it won't last forever. Focus on adjusting to the new normal as much as possible to help your business even after the pandemic ends.
Understand What Your Customers Needs
Your advertising and content you put out into the world should reflect the needs of your audience. If your business provides services or products for working moms, provide tips and tricks on how to work from home while managing their children's online school. If your product is tailored to businessmen, talk about how and when the economy will bounce back, and what they can do in the meantime.It's also a good idea to be vulnerable and authentic with your audience. Everyone is going through the pandemic together, and being upfront and realistic with your customers will create a strong rapport and help them understand that you're here to help however you can.
Take Care of Yourself
Be sure to take care of your physical and mental health. If you're not taking care of yourself, your business will also suffer. Find support from friends and family and reach out for help when you need it.The COVID-19 pandemic has made an impact on everyone, but small business owners in particular are suffering. Use these tips to keep your business afloat during these challenging times.
