 |
| Source - SEO Agency London |
Do you own a website and look out for reaching maximum users? When you own a website, you must increase website traffic.
Well, what is website traffic?
Website traffic is all about monitoring how many users visit your website. So, increasing your website traffic is essential for your business growth. It helps you to:- Bring in potential clients to your website
- Understand more on your target base and provides you the right opportunities
- Increase your brand awareness
- Understand the many different website elements and their activities
Through this article, let us understand various ways as to how to increase your website traffic.
Website Search Optimization – While you start your website, focus on getting keywords that represent your domain. It would help if you had the focus to get one or two main keywords for one web page. There are many tools like SEO tools, Keywords Everywhere, etc. that help you get relevant keywords. At the start, focus on keywords that would get you a search volume of about 10,000 searches per month. Once it is set, you can then focus on getting higher volume keywords per web page. |
| Image Source - Reliablesoft.net |
Content Freshness – Yet another way to increase your website traffic is to focus on content freshness, which is an SEO hack to drive more traffic to your website in a big way. Also, you need to ensure that you remove outdated content from your web page and include content relevant to the current happenings.
Submit your website on a search engine – One more way to increase your website traffic is to request search engines to index and crawl your website. This would enable your website to appeal to the result pages for relevant queries.
 |
| Image Source - Search Engine Journal |
Create Backlinks – Backlinks are an essential part of SEO. This means that when any other external website links to your website, it gives a positive signal to Google that your website is trustworthy and applicable to the clickable words. Outside SEO, backlinks have more potential to drive more traffic to your website. Users on those websites may try clicking through and get to explore more on your website. It might end to purchase, as well.
 |
| Source - Sooper Articles |
Long Tail Keywords Optimization – Sometimes, in your keyword research, there may be many shorter keywords. It is essential that you also pay specific attention to long-tail keywords. Mostly, these keywords are more specific. Also, they tend to have less search volume and less competition as well. This means that it is not only easy to rank for long-tail keywords but more comfortable to speculate the searcher intent. If your website experience is customized to the searcher's intent, you can deliver the content you are looking for. This can get more organic search traffic to your website.
 |
| Source - Press Up |
Include New Products to Website Daily – One main factor for Google ranking is the freshness and uniqueness of the content. It is a good practice to update your website content regularly. Also, by changing content daily, it gives users a reason to come to your website daily. If they always see exciting stuff and something new that they find out, users would often visit your website.
 |
| Source - 3DCart |
Host Contests and Giveaways – Another way to increase website traffic is to make contests and giveaways a regular part of your eCommerce strategy. This way, you can see more users on your website. It also makes them come back again and again, thereby getting more traffic on your website. This marketing strategy will do wonders if you club social sharing components as well in the campaign. When users start to check out with your contests and giveaways, you would also get a chance to market to those users in the days ahead. You can also get an idea of how far the user’s interest is, and using this; you can customize strategies to their shopping preferences.
 |
| Source - Sprout Social |
Go into YouTube Marketing – One more way to increase traffic for your website is to create YouTube ads, include links to your description, annotate links to your video, or get some other YouTubers to share your videos. When you make a new video consistently, you will get more traffic to your website. In case you do not have an audience, you can get in touch with YouTubers with big audiences and request them to become affiliates. This works well soon, but it is always a good idea to build your independent channels to reduce the acquisition costs.
 |
| Source - Animoto |
Venture in to Guest Blogging – Also regarded as an ideal way to increase website traffic, guest blogging works in two ways:
You can submit your posts to many other websites
You can accept posts from many different external contributors who are willing to contribute to your website.
For this, you need to search for popular blogs and publications in your domain. Pay specific attention to those who have engaged and active audiences and the posts that get a lot of attention from social media. A few blogs would get guest post submission guidelines, and you must check the guidelines first before venturing into it. Most of the time, the guest post would contain a link to your website. This would enable you to get more traffic.
 |
| Source - Getsales |
Make use of Facebook Channel to get more traffic – Yet an ideal and popular method to get more traffic to your website is through Facebook. A popular social media channel being used by many, Facebook’s organic reach continues to decrease as Facebook most prioritizes posts that are from user’s friends. You can get more traffic from Facebook groups, Facebook Messengers, Facebook Ads, Social Media Posts, and Facebook Business Page. If you own an online store, you can promote your products in Facebook groups and get more traffic to your website from those interested in the products you showcase. Also, you can mix Facebook ads with posting on your Facebook page; you can get more traffic to your website.
 |
| Source - Falcon.io |
Email Marketing – By incorporating email marketing, you can drive more traffic to your website as and when your customers stay subscribed. Sometimes, social media websites might limit your reach; email marketing is one of your website's best marketing channels. For incorporating email marketing, you need to start right from the start because creating an email marketing list would take a lot of time.
 |
| Source - Soffront |
Connect with LinkedIn – For most online retailers, LinkedIn is a great place, and you can get quite a lot of traffic from this platform. Many online retailers make use of LinkedIn to share PR news. Many businesses share most of their articles on this platform and eventually get more people to visit the website to know more about it. You can place a link to your website so that people would see it. Also, you can include videos on this platform that would bring more views and engagement. By placing your website link on the video gets you more traffic to your website.
 |
| Source - Visibly Media Marketing |
