Have you taken a close look at your business recently? Are you unhappy with the way that it looks, or find yourself thinking that it could use a little sprucing up? Now that summer’s finally here and the weather is warmer, it’s the perfect time to start getting it looking just the way that you want it. Here are seven ways that you can make your business look sharper, which can help you to attract more customers this summer season.
Powerwash the Exterior
One of the first things that you can do to improve the outside of your business is to give the exterior walls a good wash. Powerwashing can remove layers of grime that you might not even have known was there. After washing, your façade will look just like new. You might even find that the exterior of your building is an entirely different color underneath.Update Your Lighting
How does your outdoor lighting look? If it’s outdated or broken, it’s time for an upgrade. If your fixtures are still in good shape, you can still update by adding energy-efficient lightbulbs like LEDs. Improving your lighting makes your business more visible. It can also help you (and your visitors) feel more secure.Clean Up the Landscape
When it comes to improving the curb appeal of your business, don’t just focus on the building itself. Spend some time sprucing up the surrounding property as well. One place to focus on is the landscape. Clean up the property and cut the grass. Add some flowerbeds or some planters. If you don’t have time to worry about the landscape yourself, look into professional lawn care companies for help.Refresh Your Parking Lot
Along with your lawn, you should also take a look at your parking lot. Do you have a lot of debris built up? Are the lines fading, making it difficult for customers to figure out exactly where to park? Are there cracks, potholes, or drainage issues? While these issues might not seem like a big deal to you or your employees, they can be a huge problem for your customers. Not only that, but these issues can create safety hazards, which can then become serious problems for your business. If necessary, refresh your parking lot. It’ll look more attractive and be much safer.Clean the Windows
Make sure to clean your windows regularly, inside and out. The impression that sparkling clean glass is completely different from the one created by dusty, dirty glass. Establish a cleaning schedule and stick to it.Along with cleaning your glass, don’t forget to change out your window displays periodically. Even those who pass by your shop regularly are sure to take notice. You’ll probably also create some anticipation as regular visitors look forward to seeing what you do next.
Change Out Your Signage
Take a good look at your current signage. Does it represent your brand effectively? Is it looking a little worn and tattered?If you see any issues with your signage, don’t waste any time to get it updated. Not only does a new sign look better, but it can also help to bring in more customers and drive more business.
Make Yourself Dog-Friendly
Does your business operate in an area where people like to walk their dogs? Even if you don’t allow animals in your store, you can still make an effort to appeal to pet owners by making the outside of your business dog-friendly. Set out a water bowl for thirsty pups, and be sure to change it out frequently. Store some dog biscuits near the front of your store and be sure that your employees know where they are. When you see a dog owner looking into your store, step outside, and ask to give their four-legged friend a treat. You’re sure to score some bonus points, and the owners are more likely to come back to shop at a later date.How your business looks from the outside tells potential customers what they can expect to find when they enter the front door. Not only will making some improvements to your exterior get your store looking sharp for the summer, but it can also help to attract some new customers.
