More about adding storytelling to business video to create a positive impact

When business videos come to mind, you probably imagine new services, product shots, new available features on existing products, and a voice-over that narrates information regarding new products. These workhorse videos silently do what they are supposed to be doing, increasing interest and, subsequently, sales. But what if these company videos can make a more significant impact, using storytelling to reach your audience and connect with them. 

Instead of merely offering viewers a list of features and facts, the outcome could be surprising. Engaging via storytelling enhances brand recall, which results in advanced awareness and makes your services and products more desirable. The more an individual remembers your company and the services or products you offer, the more likely they will buy what you provide. 

A more in-depth look at business video storytelling

What exactly is storytelling? Storytelling has been used since the early years when humans communicate. Video merely provides another dimension to the entire experience. Instead of bombarding the user with statistics, facts and testimonials, storytelling can make your brand more exciting, authentic, and memorable. Telling a story often causes an emotional comeback, which is precisely what you are hoping to gain. A conventional marketing video usually showcases the product, contains a voice that narrates what the viewer sees and includes figures and facts on the screen. Or it merely presents numerous visuals of different types, which can be problematic to follow. However, a business video that involves storytelling can still show your service or product but has a story that captures the user’s attention. 

How can storytelling be used to impact your business videos?

Here are some examples of the stories that are used when talking about products and services of clients that prove to be effective:

Talking about a brand that could make a world of difference

If there is a good story about your service or product that can solve issues or make the world a better place, why tell it? Keep your story sincere and authentic.

Sharing how your service or products can assist businesses and/or individuals to thrive

If a story exists that could be told about a service or product you’re offering that can assist other companies or individuals in flourishing, it should be shared. Just keep it believable, simple, and sincere. 

To gain even more authenticity, allow others to tell the story on your behalf

Testimonials are valuable tools for building trust, and prospective customers enjoy hearing from their peers. Just have a look at the success of websites like Amazon and Yelp. Enlist the aid of a video production company based in Melbourne to help you set up your video that entails storytelling. 

More information about why video storytelling is compelling for businesses

Besides boosting brand recall, storytelling can also assist with bringing in more sales by expanding customer loyalty. But how can this be done? By simply engaging the viewer. Keep in mind that video is a visual platform; therefore, putting up lists and charts containing numbers or features on the screen is not doing anything to engage your audience on a more personal level. You might not be able to get their attention and attain it. You should also add extras like animation, special effects, thrilling visuals, and other tools to grab your viewers and prevent them from tuning you out. When you decide to incorporate text on screen, make sure you use it in a thoughtful, unexpected and innovative manner that can bring more viewers in and still convey the information you’d like to get out there. Avoid overloading your viewers with too much information that they cannot remember half of it. Always keep the information infolded around your story, since you’ll come across as honest and trustworthy. 

How to tell your story

First, think about what story you wish to tell. This is the most critical question that must be answered before you do anything. The story you’re telling is what will assist you in connecting with your viewers. Besides that, your story could also give your brand personality and unique identity, while visuals can do the more significant work to get the essential information across. 

With storytelling, everything begins with an idea. Here are some of the essential questions that should get you thinking:

• Do you want to tell a story that is personal to you or one that relates to how the business started?
• Do you have a personalized backstory that your viewers might want to hear?
• Do you want to generate a character that matches the target demographics of your customers?
• You may want to point out the stress points that your customers are facing.

Whichever option you choose, always follow up with a solution that reveals your service or product as the means to solve the issue. 

It is absolutely essential to stay authentic. The more you disclose, the more you can touch the very essence of your audience and the more they will connect with you. Viewers can see right through disingenuous and contrived stories and will quickly lose interest. Therefore, when telling a story, make sure it is passionately powerful and reveals to the audience what you are targeting. That is the only method to gain success. 

Using storytelling business videos for marketing your brand

Each part of storytelling that is present in your video must be related to your brand. While it is helpful to have thrilling visuals to connect to viewers, you also want to gain specific results and actions from the individuals who are watching the video. It can be a tricky process;however, you do not have to do it all by yourself. Business videos is a co-operative process, and there are experienced professionals available to guide you through every step of the process, read this article for more details.