People are increasingly relying on mobile banking when conducting financial tasks. However, they still depend on one-on-one interactions at the bank, for example, when looking for financial advice or other services. There are over 10611 PNC bank branches in the country for that personal one-on-one touch. You can follow this https://usa-banks.info/pnc-bank/ link and click on it to fill in your location under the PNC Bank section near me to find a local branch.
There has been increasing debate on whether bank branches may die. However, if any recent studies and surveys are to be believed, there is no likelihood of that. Millennials rank high among customers who still depend on bank branches, saying that they are more likely to open a bank account at a bank near them. The in-person experience offered at the bank is still vital to customers. The survey had 9500 participants. Among the respondents, one-fifth had visited their bank branches in the past 90 days seeking information on new products and services, with those who did register a high satisfaction with the bank.
There are various reasons why people still prefer going to the bank. These are:
- Fostered trust: When it comes to finances, people still expect a bank to have a physical location that they can visit to air their concerns. Having a one-on-one interaction with a bank staff helps foster trust that your money is safe. You also have very complicated issues resolved and feel reassured when you visit your bank. Customers use those visits to deepen their relationship with the bank. If there is an issue, it will still result in visiting the bank even when a digital platform is available to them.
- Services offered: The Internet has everything we need regarding financial advice, but this is not true. Even if the information is available, you will still need to talk to someone you trust about your various options. You will need guidance in selecting the best financial product, be it a mortgage, personal loan, or even an investment plan, from someone well-equipped with information. This is where your bank comes in. It has employed staff members who can guide you through the online information you are exposed to. Apart from the advice, you will also need help when applying for a loan facility or mortgage or when you want to go for a particular investment product.
- A bank branch is very useful in maintaining the bank's brand image. This is where customers become familiar with the bank's reputation, an essential factor when they give referrals.
However, mobile banking is still increasingly popular and gaining a high adoption rate in the marketplace as more people get comfortable with making transactions on their phones. It is likely to bring a reinvention in the banking center. There are various advantages of using mobile banking. They include:
- They are available anytime, anywhere, as they operate 24 hours a day, seven days a week.
- Customers are more empowered to send and access money without interruptions, as no middleman exists.
- Customers can access paperless statements, which is good for the environment. There is also no need for a middleman, as customers can generate the statement automatically when needed.
- It is also advantageous to banks as it can help them better understand their customers. By studying customers' profiles and financial habits, they can offer personalized services.
- Mobile banking has made it easier to provide fast solutions to customers. Using the phone's features, customers can upload their details to banks' software and initiate requests such as opening accounts. The KYC is then stored in one easy-to-access database. This is also a good feature when it comes to mitigating fraud.
- Smartphones make it easy to offer services based on location. In the wake of increased cyber fraud and identity theft, this helps flag any transactions that can happen in a suspicious location.
- Mobile banking features like a two-step verification process and the generation of a One-Time PIN (OTP) can help combat fraud and increase cybersecurity.
- Rewarding customers with loyalty points for using the app is becoming increasingly popular.
- Mobile banking options such as an app chat feature allow customers to reach out quickly if they require assistance.
As we know it, banking keeps changing to suit customers' needs. As much the fundamentals may not change, banks may be required to re-innovate.
