It may sound like a massive undertaking to plan and execute a successful corporate gold tournament, but with the right strategies and planning in place, you can pull off a successful tournament as well as boosting your brand.
Setting Up A Committee
Planning and running the gold tournament is no small task; therefore, it is best to nominate a tournament director and get a team together to make it all happen.
Selecting A Date
All the arrangements will be revolved around this date. Ensure that you have at least six months to get everything organized and to ensure that everything can make arrangements to attend.
Locating A Course
You must select and contract a course as soon as you can during the planning phase. The best golf clubs where corporate tournaments are hosted are always one of the best resources that can help you with other areas of the planning process. Besides the course and other amenities, the club often can assist with registrations, food and beverage services for during and after the tournament as well as organizing the after-tournament award ceremonies.
Setting A Budget
It’s essential to determine a budget and stick to it. Apart from a promotional budget, you may have additional fees that you may decide on charging for playing in the tournament as well as sponsorship funds. The cost can involve everything, from greens fees and cart rentals to hole in one insurance as well as a post-round meal at the clubhouse, which includes food and drinks.
Find Sponsorships
The more organizations and companies you can find to help sponsor the tournament, whether through products you require or donating their services, sponsoring prizes, or hosting side-competitions, the more attractive the tournament will be, and the more money you could end up saving.
Choosing A Format
The format will determine how many invitees will be participating in the event. Say, for instance, you’ll have a bunch of experienced players, then a shotgun tournament involving participants to start from a different hole on the course, and playing their rounds simultaneously will make sure that you can utilize the maximum number of players playing in the shortest period in time.
Deciding On Events Or Contests
This can make the tournament more fun and engaging for all participants. For example, you can sell mulligans, run silent auctions to raise money towards charities, or have closest-to-the-hole contests where people win prizes.
Drafting An Invitation List
This will be contingent on the format of the tournament. For instance, a shotgun tournament with only one tee-off time will mean you can invite 72 players (a foursome on every 18 holes).
Having A Communications And Marketing Plan
Besides sending out the invitations, you must also keep in touch with attendees via regular mail or email. You can also share news about the tournament, announce sponsorships, prizes, events, etc. as they occur.
Planning Your Logistics For The Big Day
From the registrations early in the morning to plan the prize tables, award ceremonies, featured speakers for, later on, it would be useful to have at least one person that oversees everything and make sure that everything is running effortlessly on the tournament day.
