Sales Pitches

Apart from targeted marketing, perhaps the most effective way to get someone on your side about a product or service is through sales techniques. Many professionals make the mistake of simplifying the sales process. They think that it all comes down to persuasion and convincing through statistics and examples.

While that may hold some truth to a certain extent, it may surprise you to learn that many different types of sales techniques fit certain situations better than others. Known as sales pitches, they are presentations or talking points that target someone to persuade them on an actionable plan.

Above everything else, the most important thing to remember is that each sales pitch needs to prove that the other party involved will benefit in one way or another. In other words, you need to show that going forward with the pitch will be worth their time. As far as what sales pitch is the best one to use, again, it will mostly come down to your sales situation.

That said, understanding each sales pitch better will help you find your way to convert them on the pitch. While no pitch is ever a guarantee, at the very least, it will contribute to awareness and recognition of your sales pitch. With this in mind, let's review six of the best sales pitches to make everyone fall for the product.

#1: The Questioning Sales Pitch

  • Approach: Ask thought-provoking questions to engage the prospect and understand their needs.
  • Example: "What challenges are you facing in a specific area? How would it feel to have a solution that benefits or results in your product offers?"
  • Why It Works: It makes the prospect reflect on their pain points, and by guiding the conversation, you can position your product as the ideal solution.
The questioning sales pitch is one of the most versatile sales pitches that can be used in different scenarios. This type of pitch mainly includes presenting a question instead of making a convincing statement. This pitch is the most persuading type in many ways because it naturally asks for more. In other words, it makes the other side want to know the answer to your pitch question.

#2: The Team Sales Pitch

  • Approach: Highlight the team behind the product, focusing on their expertise, passion, and dedication.
  • Example: "Our product is built by a team of mention expertise, e.g., engineers, designers, or specialists who have years of experience/achievements in the industry, ensuring you get top-notch quality and innovation."
  • Why It Works: Prospects are more likely to trust a product backed by a capable and enthusiastic team, as it adds credibility and a human element to the pitch.
If you set up a sales pitch meeting at a particular time, the go-to sales pitch would be the team sales pitch. For this pitch, you will need a team of product experts to give different perspectives. This means this sales pitch could be better for small or one-man businesses. However, if you have a team, this is a convincing method to use as it allows the other side to hear different perspectives they might not have thought of before.

#3: The Researched Sales Call

  • Approach: Conduct thorough research about the prospect and tailor the pitch based on their specific needs or business challenges.
  • Example: "I noticed your company is expanding into [specific market/segment]. Our product can streamline [a relevant process], helping you save time and increase efficiency during this growth phase."
  • Why It Works: A personalized approach shows the prospect that you value their business and understand their needs, making your solution more relevant and appealing.
The research sales call is one of most businesses' preferred methods of hearing a pitch. This sets your pitch off on the right foot, allowing the hearing side to run independently. Conversely, it will be up to you to have a thorough, detailed, and well-researched call to persuade them on a specific product. Even better, people can follow many sales call tips to make the call go well.

#4: The Social Media Sales Pitch

  • Approach: Use social media platforms to create engaging, concise content showcasing the product’s benefits.
  • Example: "Did you know [fun fact or statistic]? Our [product] helps [audience] achieve [result] effortlessly! See why [number of customers or testimonials] love it: [link to demo or offer]."
  • Why It Works: It leverages the power of social proof and platforms where prospects are already active, increasing visibility and engagement in a less formal setting.
Arguably, the most unique sales pitch today is the social media pitch. The main difference between this type of pitch and other pitches is the length. The social media pitch usually takes up a maximum of 300 characters or so. Because of this, this type of pitch has to be more specific and detailed than the others. Also, it's one of the most personalized methods of sending a pitch.

#5: The Elevator Sales Pitch

  • Approach: A concise, impactful pitch that clearly communicates the product’s value proposition in under a minute.
  • Example: "Our software reduces operational costs by 20% while increasing productivity by automating your daily tasks, all in one easy-to-use platform."
  • Why It Works: It captures attention quickly and clearly explains why the prospect should be interested, making it perfect for brief interactions or networking events.
One of the most well-known types of pitches is the elevator pitch. This pitch goes back to the early days of making sales. The main difference between this type of pitch and the others is speed. This is because elevator sales pitch mostly happen in unexpected run-ins. That said, be mindful to not be pushy or needy when using this pitch. That could come off as unprofessional and unorganized to the person hearing the pitch.

#6: The Story Telling Sales Pitch

  • Approach: Use a relatable story or case study to demonstrate how the product has positively impacted someone else.
  • Example: "A client of ours, [Client Name], was struggling with [specific challenge]. After using our product, they [specific outcome achieved], allowing them to [benefit]. Imagine achieving similar results for your business."
  • Why It Works: Stories are engaging and relatable, making it easier for prospects to envision themselves benefiting from the product, thereby increasing their emotional connection and interest.
Last but not least, the storytelling sales pitch is another great way to convince everyone to buy a product or service. The main reason this is an effective pitch is that it is the most intriguing of them all. It keeps the other side interested and entertained without even noticing a professional setting. It can be one of the easiest ways to convert the other side if done correctly.


A Sales Pitch The Right Way

As a whole, it's essential to understand that there is no perfect sales pitch. Depending on what scenario you find yourself in, all of these pitches could work if done correctly. That said, the best way to use any one of these strategies is to prepare. Study your product and what the pitch will sound like to those hearing it.