Organic Traffic

Every business owner knows that to maintain financial security, they need to bring in more traffic. This is true for both Internet and brick and mortar stores. However, not many visitors will do, you'll need to target people that are actually interested in purchasing what you are selling.

The best traffic is organic, which means they are naturally drawn to your site and your products or services. Visitors that are forced to your site through popups or other means will not stick around to see what's on sale. They will keep clicking through without stopping to shop.

For more information, and to find the best digital marketing agencies in India, see below. Here are 3 inbound marketing tips to attract more visitors to your website.

1. Implement a Faster Site

Most online shoppers want to get where they are going and get out, or they would drive to the store and take their time. If your site is slow, they will bounce out and onto the next site that offers them the same items but faster.

There is no excuse for slow page downloads in today's high-speed Internet market. If your pages are loading slowly, check with your provider. You might be located in a "slow zone," and they may be able to change something to help your pages download faster.

2. Advertise

This one may seem like a "no-brainer”, but a lot of smaller online stores think they can save money by cutting their advertising budget. Word of mouth is great, but it can only get your business so far. And it typically won't get you anywhere if you are only local.

Start by "going social" and investing in social media advertising. You may need to do some research or hire a specialist that knows which social media outlet would be best for your particular brand, but it is almost always worth the price.

You can join the local marketplace through Facebook. This way you can advertise your business, but read the fine print first. Some moderators will not allow businesses to take advantage of the free advertising, reserving it for individual sales.

3. Be Mindful of SEO

Search Engine Optimization (SEO) remains a worthwhile and valuable practice. You can also send more traffic to your site with the image alt text. This is simply an attribute added to an image tag in HTML. This is not difficult to do and will help with SEO when the searcher isn't sure what keyword they are actually looking for.

And don't discount the long-tail keywords. These may not be the most popular keyword searches, but they are searched by some individuals and will lead them to your website if used properly. Most individuals will search with more than a single keyword, therefore long-tail keywords make up the majority of searches.

When coming up with your keyword search list, think about all the different possibilities someone could use to describe your product or service.

For organic traffic, the kind you really need to grow your business, avoid the cheap tricks and stay the path of authentic and natural forms of advertising.