The affiliate marketing business model has been a popular marketing tactic for a long time. The market is moving fast; what worked a few years back differs from 2024. There can be several reasons for that, mainly because of its benefits. Affiliate marketing can be profitable, but only when done right. In this article, we will discuss the latest affiliate marketing trends in 2024 and what to look out for in 2025.
Push Notifications:
Push ads have gained a lot of popularity recently as a traffic source. Push ads are not as annoying as pop-up ads. It has become an effective traffic source for many reasons. The ability to show direct push notifications to your followers on their smartphone or desktop screen has created a direct communication path. You no longer have to worry about reaching the spam box; you can just not annoy your followers by sending 10 daily notifications.
Dozens of ad networks provide push ads services like Propeller Ads and push monetization.
Push ads are more effective on mobile devices than on a desktop. If you have not tried push notifications yet, give them a try; you will surely love them.
Video Ads:
Facebook has recently started a video ads service, creating a massive possibility for marketers. Video ads on YouTube have been the trend for a long time, and Facebook has come a long way. There are other marketplaces for video ads that affiliates are utilizing, but Google ads are by far the most popular. Video ads are cheap and can be a precious source of traffic. Video ads have kept dominating in recent years.
Influencer Marketing:
Influencer marketing is compelling in affiliate marketing. Brands are getting more into influencer marketing than ever in 2024. Influencer marketing is a great way to increase your brand awareness and sales. It can be a blogger, YouTuber, or social media person with many followers as long as it goes with your niche. Influencers are in great demand as more brands are approaching them. This tactic of marketing will only grow in size.
Lead Capture And Email Marketing:
Email marketing is an old-age tactic, but it is still influential today. Direct marketing approach days are gone. If you are capturing leads, you are gaining money. Successful affiliate marketers have been using sales funnels and email marketing for a while; brands are also getting into lead capture funnels to increase conversions. Email marketing is still a trend as more marketers get into list building.
Voice Search And Mobile Traffic:
By 2020, half of all online searches will be made through voice searches. This is the time to optimize your website for voice search. Voice search will change the future of digital marketing.
Mobile traffic and voice search are different but connected, as most voice searches come from mobile devices.
As the number of mobile users increases, Google is also ranking mobile-friendly sites higher. Being mobile-friendly will be most important in 2024. A study based on 0.9 trillion visitors in 2018 shows that 58% of traffic is generated from mobile devices, and the other 42% from desktop.
Brands are marketers who will focus more on mobile traffic in recent years.
Affiliate Marketing Agencies:
Because more brands are getting into affiliate marketing, and lots of techs are getting involved, the demand for an affiliate marketing agency is now growing, and it's hard to find a trustworthy one.
We have done our research, and if you are interested in testing the water without breaking the ban, we recommend checking out MonsterClaw LLC.
