Digital marketing is a booming area where most people have started investing due to efficient results. SEO and digital marketing are complex procedures, and there are many criteria to consider before getting the best results. Often, marketers ask these questions to digital marketing experts about when my website will be visible on Google? When will I start earning from the website? You may not ask the publisher when the book will be sold; the same applies here; your website may get visibility in two days or days, sometimes not even in two months or two years.
There are so many reasons that affect digital marketing campaigns. That I include;
- The goal of the company
- Strategy
- Your Marketplace
- Competitors
- Time and budget that are invested
- The agency you are working with
SEO (Search Engine Optimization)
Email Marketing
Social Media Marketing
If you want to make a robust social media impact in the shortest time, the following rules must be followed;
- Create and share exciting and well-researched content;
- You have to share your content on a timely basis. Consistency is the key to social media marketing;
- Use social media channels where you can have frequent industry consumers;
- Verify the content before publishing;
- Measure your results and accordingly refine further strategy;
- Develop a mobile-friendly and conversion-driven website.
Paid Advertising (PPC)
Paid advertising programs like Bing Ads and Google Adwords have two advantages over SEO. First, PPC is one of the faster strategies to govern advertising campaigns and to get instant results. Paid a vertising campaigns that are strategically crafted can promptly bring quality traffic, customers and leads once the ad starts running over social media platforms.
The best part of PPC is that it goes live from the time you pay for the advertisement campaign. You can also learn how much you have spent, how much profit you have gained through this marketing campaign, and how many people click the links. You can also gather valuable data on your estimated market.
Many people think that investing in paid advertising means no need for SEO. SEO is a crucial part of digital marketing. Investing in SEO is like buying a house, unlike renting a home. You are investing in something which will pay you well in the long run. PPC is for a short time; it can be used when you want immediate results for a limited time.
If you are new to advertising and want to know which marketing strategy is suitable for your business, Chameleon Digital Media is a one-stop solution for all your advertisement-related needs.