Businesses and startups face an uphill task in their early days. Companies' future depends upon several factors, and the top management/owner must take this seriously. Running a startup or small business is also a challenging feat. The notion that many people have is that as they are not investing much amount in their business of their own, they tend to take matters very lightly. It can be disastrous for the future of a company. This is why you should also seek the help of a creative agency like Next Thursday.
Dubai is undoubtedly a great place to start your business, with many opportunities for everyone with a good idea and will to succeed. But apart from money, web design & development is critical for small companies online.
If you want to know some critical aspects of why design is such an important factor here and what you need to do to attract an audience, the following 5 points will be enough for you.
1. A Good-Looking Design
Well, a piece of essential information, most of you will think sarcastically. After all, we all know the website must look good, but what do I mean by it here? You need a professional website that looks great at first glance itself. Any website has merely a few seconds to make it enjoyable to get more time to browse the visitor. Else, times up.
Apart from design, content/layout is critical as, according to the latest survey by Adobe, 38% of people in a study thought they would stop using a website in case of an unattractive content/layout. You can use WordPress or similar CMS to get free themes that look really good. But help from a professional designer can get you a head-start, like White Peak Digital. Click here to learn more about them.
2. Cater to Multiple Audiences
While many websites are targeted toward a specific audience, there are times when a business needs to target multiple demographics or age-group. An example can be books and apparel for adults who need to focus on young adults and people in their 30s, 40s, and even 50s. But how to get a Web Design that can simultaneously cater to all of them?
First, you can only ensure a design available on some pages. You can easily divide your website into subsections and pages for different age-group. You need to work hard for this and check the portfolio of every company claiming to be the best web design company in Dubai.
3. The homepage is what you need to Fill Completely? Not Exactly
Try to make sure your website is filled with information. While offering every piece of information you have to your prospective clients right away is tempting, there are better ideas than offering every piece of information you have to your prospective clients right away. Any visitor's first interaction with your website should be a great experience, with some aspects not mentioned on the first page. The visitor will also look for the information on some other page. This is where your design will speak for itself.
Visitors will want to look at a detailed page if your design is attractive enough and has little information about an aspect. Customizing your content to get the attention of your visitors is one aspect that you really need to look at. Showcasing every.
4. Add Social Proof and Start Blogging
If you think that you are making good inroads into the minds of your prospective customers, take your time with this concern. One aspect is to offer the reviews and feedback of your current customers on the website. Short videos of 10-30 seconds will make a great impression here as even in this little time, companies can show that they have a loyal customer base who believe strongly in your product.
Happy customers spreading word of mouth on social media is another way to make things work for you. Active social media accounts can be more designed as they are offered like any other post on the Facebook page, for example. But here, blogs can make a real difference.
Blogging on your website about precisely anything you can relate to your products/services or even trending topics can be a great way to let your audience know you are serious about your business. Interesting and regular blogs attract a lot of viewers, even if they have yet to be interested in buying your product any time soon. The design of your blog needs to be done appropriately with a target audience in mind.
Make your blog's design enjoyable enough with CTAs encouraging the readers to visit your website or guide them toward the landing page. Design can be crucial in driving traffic to your website through blog posts.
5. Website Audit for Changing in your Design
If you think it is an audit for someone else, you may need to correct your approach. Which type of inspection I am talking about? It is all about a comprehensive and extensive review of your design and content so that any shortcomings are exposed. You need to develop a solid plan based on your received audit report.
A detailed audit can make things work seamlessly for you. You will know which areas you need more; your checkout section must be simplified. Upon that audit report, you need to work on your checkout page to transform it into a page that users will be happy to use rather than look at with disgust or anguish.
Final Word
Some other factors can also make the cut to fit in this post in the future. Do you know about some of those factors? Or has a query in mind regarding the list mentioned in this post? Please don't speak your mind by offering feedback using the comments section below.
