The rise of smartphones has taken the world by storm. The number of people owning smartphones around the world has increased rapidly in the last decade. It is a convenience, and possibilities smartphones offer that makes them so popular across the globe. Many businessa and companies have turned their attention to mobile app development to get a bigger share of profits in the technologically-advanced world of consumers. They also provide immense opportunities for businesses that can benefit in these ten ways by marketing their services through mobile applications.
Provide More Service:
We all know how convenient it is for people to pick up a phone and obtain a service straightaway. Most people would prefer to be able to do this rather than call and speak to someone or open their computers and visit the website. By developing a mobile application for this, it is possible to create that convenience for your customers and hence get more return from them.Increased Profits
The convenience that you give to customers also means that they will purchase your product more, improving your revenue. You also do not need to spend extra resources on mobile-friendly websites, salespeople, telemarketers, etc. because you can pull this off via the app. After Domino’s Pizza introduced its mobile application, the profits rose massively.Get Customer Feedback
Customers are always happy to know that their complaints are being heard and wish to be able to respond to the company’s work. A mobile application is a very convenient method for the idea mentioned above. Customers can respond to surveys about their experience on their mobile app.Customer Loyalty
There are ways to give more incentive to customers to continue using your service, and a mobile application is a perfect tool to manage such operations. You can develop a loyalty program whereby customers gain benefits if they continue to use your app. These programs are easy to track over a mobile application compared to conventional means.Area-Specific advertising
With the help of mobile applications, you can gain an understanding of where your customers are more concentrated. You can invest more resources in those areas or more in outreach of areas where you have fewer customers. You can tailor products to the needs of customers in specific areas.Branding
You can easily keep your customers updated about new products and services through a mobile application. Constant communication means that your customers will begin to remember you and your products. They will associate the service they get with the brand. And instead of having to focus on adverts through television channels or newspapers, you can get it across to customers in this convenient manner.Grab Attention
Mobile applications allow for greater visibility. People will see your company and its adverts much more. You can make use of attractive features through mobile apps. Given the number of people who now use and spend a lot of time on smartphones, you can access a greater number of people.In-Game Advertising
Lots of people also play games on their phones via mobile applications. These gaming applications are always looking for businesses they can partner with for advertisement. You can place your adverts within these games, and people can view your services whenever they play.Code Scanning
You can set up a program whereby if customers visit your company website or outlet, they can scan a code and get more information on your company. You can even send out coupons with such codes on them where people can get discounted services. Customers are likelier to keep an eye out for your offers and hence increase your revenue.With marketing through a mobile application, companies can reach out to an audience that is smart and is studded with the latest technological wonders of the 21st century.
