Whether you run a tavern, lounge, bar, or nightclub, your establishment is a place.
Whether running a tavern, lounge, bar, or nightclub, your establishment is where individuals can get together to drink, dance, socialize, and even meet a new love interest. Unfortunately, small business owners in the hospitality industry have to compete with swanky raves, restaurants, hotel lounges, clubs in Vegas, and pop-up nightclubs. There are many ways to attract, involve, and keep customers. Change your advertising strategy and nightclub promotions for your bar through social media, mobile marketing, and other digital advancements.
Emphasizing your audience
Thriving pubs make their living on returning customers. Therefore, your promotions must be lucrative to your central customers and newcomers who admire the type of operation you are managing. Hospitality is an industry based on service, but owners often emphasize individuals out of their league. If you’re running a neighborhood bar, it is unlikely to appeal to multi-million entrepreneurs unless they have some sentimental connection to the place. Also, local mine workers, for example, are not likely to react to exclusive promotions introducing top-shelf, pricey liquors with unusual ingredients.
Additionally, if you’re considering purchasing a DJ facade or investing in high-end entertainment features, it’s essential to ensure this aligns with the tastes of your crowd. A flashy setup might be appealing to some, but it could alienate your regulars if it feels disconnected from your establishment's authentic vibe. Knowing your target crowds and focusing your marketing strategies appropriately is essential.
Defining your ambitions
It can’t be approached in half measure when considering promotions. You need to set quantifiable goals to make bar promotions advantageous. Decide on what you’re looking to achieve. It can be any of the following:
- Creating interest among individuals of targeted groups, i.e., club kids, neighborhood sports fans, corporates, hipsters, etc.
- Improving on whatever your competition is doing.
- Getting customers to arrive earlier and stay later.
- Getting customers to spend more money on branded spirits and food.
- Celebrating special occasions and milestones at your place.
- Cultivating a convivial and lively atmosphere.
- Introducing new entertainment options like hiring gaming machines, such as fruit machines from a fruit machine supplier or coin-operated pool tables.
- Giving customers the prospect of giving back to the community.
- Introducing new dishes and drinks to the menu.
Once you’ve outlined your goals, you can start reviewing marketing strategies based on the goals you aim to fulfill while keeping them affordable and manageable.
Bar games and social media are valuable tools.
Video games charm significant followings, and you can consider hosting tournaments to capitalize on this craze.
Other bar games and social media options that can attract customers are:
- Traditional tournaments include darts, pinball, board games, and pool.
- Presenting quizzes, bingo, or karaoke nights
- Poker evenings
- Dancing contests
- Dress-up parties for particular dates, i.e. Halloween.
Conclusion:
The main aim is to establish an exclusive identity and offer the kind of promotions that will resonate with your central customers. You can change certain things to your favor without adapting simple lures that entice people to return to bars for good times, celebrations, and companionship. Once you’ve established your unique identity and determined the recipe to success and what works best in attracting customers to your place, you’ll be smiling to the bank.
