It is a stylish and original tool of a skilled designer. Imagine a blank page on which the magic begins to happen before your eyes: images arise, come to life and present the scenario presented in the type of sketches that the artist makes, whose hand is also present on the screen.
Submitted? This, in general terms, is whiteboard animation.
What Is Whiteboard Animation Suitable For?
Completing its artistic value in itself, like contemporary art, this technique also became one of the sought-after tools in the niche of marketing, advertising and business in general.Even large corporations and well-known brands (eg, eBay or BMG) successfully apply it just now. And some of the videos using this style of animation become real masterpieces.
Whiteboard animation is very laconic in its visual design: a white or light surface, markers, the artist’s hand - and the text or drawings that come out from under this hand. At the same time, simplicity allows you to reveal all the subtleties and nuances of the idea that you express in the video.
That’s why it is suitable for many cases at once:
- To describe complex processes and technologies that are heavily perceived by the content consumer in a text format. So, this is the optimal solution for presentations of high-tech products to the average consumer to interest him or convey the idea of the product.
- To promote a brand or store: a laconic style does not negate the originality of the plot and the general mood of the video. And many brands have taken it into service, so why not to join the list, using original videos with whiteboard animation.
- For learning: Whiteboard animation is rooted in the creation of comics and cartoons. And this is its strength because everyone who has his “inner child” will want to see an interesting, albeit short, clip drawn by hand. And the information through such a video is absorbed much better than in the text itself or, on the contrary, in the form of pictures without a clear explanation.
- For business: the use of visual content has long been a good tone during presentations in business circles. But the times when PowerPoint and other clip-art programs ruled the world are long gone. In order for your partners, current or potential, to show interest in your product, you need to intrigue them and hold their attention throughout the presentation. Whiteboard animation, as presentation material, is best suited for these purposes.
And now we come to the main question: how to get a high-quality video product in the style of a whiteboard animation?
The options are, in fact, a bit:
- Create it yourself using standard online tools. Primitive, repeatable, and competitors have such videos for sure. Nothing new in this version is waiting for you.
- Get trained in design and start producing your own videos with whiteboard animation - a good way out if you plan to launch design projects in a bulk and you don’t feel sorry for your time, because learning this technique anyway will last long enough.
- Hiring a freelance designer is cheap and easy, but there are some pitfalls: developing a script, creating visual and sound effects, storyboards — will the same person be involved in all this? Are you sure? To maintain high quality and create truly unique content this is clearly not enough.
- Select the whiteboard animation company - not always cheap, but the most likely high-quality solution. If you are interested in high-quality video content that will represent you in the media space, then professional studios and companies will be able to provide it for you.
Why Is a Design Company the Best Choice?
- Because it is a team, in which experts work in various areas, both in design and in the accompanying effects, creating stories, administering the whole process, in the end.
- Working with a company is a formal contract in which you can clearly state all the terms and conditions.
- And yet - this is an opportunity to get your product very quickly, because its development will be carried out at once by several specialists, who, for their part, will be able to quickly complete their part of the task.
