YouTube marketing
YouTube marketing
Many companies in Hong Kong use Google Adwords and Facebook ads to promote their companies or increase sales. But have you ever thought that in the age when everyone loves to watch movies today, KOL can make a comeback at home every day, and a short film of a well-known KOL can be obtained in just a few days? You should know about 100,000 or even millions of views - YouTube is the next marketing channel you must pay attention to and even use. YouTube can help you reach millions of users. However, YouTube looks much more on weekdays, but using YouTube for Marketing believes that no one knows so many people. To do YouTube marketing, you need to focus your YouTube Marketing strategy on specific goals, diversify your content, and optimize for YouTube's Search Engine, which helps your company build effective and engaging. Film work case.
  • Are you looking for new ways to promote your business and stand out?
  • As long as you use the right marketing strategy, using YouTube to promote your company has a vast potential.
  • This article will show you how to start YouTube Marketing for your company and explain how to set up a strategy.

Why is YouTube a potential marketing tool?

YouTube is popular with audiences of all ages and the world:
  • YouTube has over 1 billion users, about one-third of all Internet users, and more than 1 billion hours of watching per day - more than Netflix and Facebook.
  • Youtube covers 88 countries and regions and is available in 76 different languages.
  • In the United States, YouTube covers more than 18 to 34 years of age, more than any TV network.
To successfully attract a massive user of YouTube, you need a comprehensive strategy that includes:
  • Produce consistent and quality content
  • Communicate with subscribers and reviewers
  • Optimize your channels and videos for the YouTube search engine
  • Set the KPI (Key Performance Indicator) to determine if you have succeeded

Starting with a strategy

First, what do you want from YouTube Marketing? Because the goals you set will affect the strategy you have developed.

 The general goal of everyone is:
  • Increase brand awareness by acquiring new subscribers
  • Increase website traffic
  • Increase user engagement

 The goal needs to be clearly defined. Use SMART to set your goals and ensure that each goal is specific, measurable, achievable, relevant, and time-bound.

 Develop key performance indicators (KPIs) to make your broad goals more practical. For example, to measure the goal of "improving brand awareness," your KPI can be set to "10% increase channel subscribers within 30 days.

 Using a specific KPI helps assess your return on investment (ROI) and accurately reports all your resource expenditures.

How to decide which type of movie to create

  • Deciding which movie to make depends on your creative resources, the quality, and the film's budget.
  • Invest in equipment that produces high-quality sound and movies. However, simple mobile phone lenses can satisfy different situations, especially single vlogs or one-on-one interviews.
  • The good news is that you don't have to spend too much money making YouTube videos. Having said that, if your film's sound or quality could be better, they will have difficulty competing with other films.
Common examples of YouTube marketing include:

 Interview with KOL in your industry. These videos can appeal to users familiar with your company or interested in your guests. And KOL can also help you improve the company's image.

 The video series performed very well on YouTube. Users generally know what videos they want to watch, and then they enter relevant keywords on YouTube to search. For example, Evan Carmichael has several interesting film series, including the "Top 10 Rules For Success" series, with different success in each episode.
  • Series: If you develop an excellent video idea, use it as the basis for the film series, just like the "Top 10 Rules For Success" series above.
  • How-To Videos: These videos are valuable to your audience and your company - especially in the movie to indicate how your company can solve their problems for customers.
  • Products and instructional videos: Show the audience what your products can do and how they can help your customers. For example, MailChimp shows users how to use Mailchimp to create a Facebook campaign through a short video.
  • Animated Movies: Consider adding multiple movie types to your strategy. Diversity helps increase the appeal of customers and keep them engaged.
Remember to plan your video content in advance, set a deadline to ensure you're ready for what you need, and post different types of videos.

You can consider using YouTube's management tools.

Like other social platforms like Facebook and Twitter, YouTube thrives on user interaction. To drive customer interaction, you must actively engage users to interact with you and respond to user comments/messages.

 As online channels become increasingly popular, many user comments or reviews will become a challenge for the company. If you need some management tools, replying to all comments/messages may take a few hours.

 Surprisingly, there are few management tools for YouTube. One is Agorapulse, available on four major social media platforms, including YouTube.

Tips for using the YouTube management tool:

  • Review the user's message for your video and decide when and how to post the response. For negative comments, it is best to reply as soon as possible.
  • Respond to users as a team: Assign questions based on the areas of expertise of different people in your company.
  • Monitor your brand name on YouTube to get all the user's comments on your company in other videos.
  • Set some standard answers in advance to quickly respond to frequent and similar comments.


Optimize your videos for better SEO

If you want to get good marketing results through YouTube, you need to optimize your YouTube channel and content. By optimizing your videos for the right keywords, your target audience is more likely to see your videos.

 The more people can see your videos, the better the video views, engagements, and subscribers.

 Here are a few essential factors that determine your ranking in YouTube searches:
  • Keyword: Find out which keywords (Keyword) your target users will type to find your videos, and then add those keywords to your videos. Put the Keyword in the movie description, and your Keyword should be similar or identical to the movie title. You can even use YouTube's search to find Keyword ideas and provide you with video ideas.
  • Tags for channels and personal videos: Add as many relevant tags as possible. Tools such as TubeBuddy can help you find the correct label.
  • Interactions and subscribers: YouTube will measure the quality of your videos by considering the user's participation in your videos and the number of subscribers. In addition to the number of comments and Likes, you will increase your number of subscribers as soon as the user watches your video, increasing your ranking.


Great potential for YouTube Marketing

  • If used properly, YouTube will have a positive impact on you. Remember these tips and tricks for using YouTube as an effective marketing channel.
  • Set goals and then develop strategies around them.
  • Continue to release new videos and explore a variety of content to expand the appeal of your channel.
  • It is essential to interact with the user. Please respond to all comments and actively interact with the user.
  • Optimize your videos for YouTube search engines to increase their reach and let more people see them.
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