Having an online business for higher sales and worldwide promotion is essential. You can use many website builders to develop an accessible, quick, reliable and robust e-commerce site. Shopify, Squarespace, WooCommerce, and Magento are famous e-commerce site builders that are very popular.
People need clarification about which e-commerce store-building platform to choose, Shopify vs Squarespace. In this post, we will show you the pros and cons of both platforms, and then you can decide which platform you should use for your store per your requirements.
Let us tell you that the Shopify search app is a very known e-commerce website builder designed to sell products online. The features of this tool are fantastic business tools, a sound inventory system, and third-party apps for quickly scaling your business. You can also use other means to manage your website efficiently. Have you ever heard of A/B Testing? It would help you gather data and compare for better success of your business. Here's how to A/B test on Shopify.
On the other side, Squarespace is an all-around website builder. Some added features in this tool can be used for e-commerce. You must note one point: Squarespace's sales tools are less advanced than Shopify's, so they are more affordable. 
Squarespace is considered the king of design, so if you want to sell a smaller number of products online with beautiful and elegant templates, it might be the perfect builder. Have a look at some of the pros and cons of both of them.
Pros of Shopify:
- It is the best all-around e-commerce builder available currently.
- It has an excellent inventory system.
- It is capable of selling products across all media channels.
Cons of Shopify:
- The apps in this platform add up the costs every month.
- There are transaction costs for some payment gateways.
- When switching the themes, you need to reformat the whole site. It is a significant loss of time and effort.
Pros of Squarespace:
- This platform is best for design and contains elegant themes and templates.
- In-built integration for Instagram is available on this platform.
- The analytics system of this builder is excellent.
Cons of Squarespace:
- The payment options are very limited in Squarespace.
- It does not have an app store, so you must buy third-party apps and extensions from another source.
Shopify is preferred by many business owners and developers due to its ease of use and flexibility. Let us look at some of the benefits of this platform.
Easy To Setup And Use
It is straightforward to set up and the best alternative for those who want a complete solution without hosting or technical difficulties. The hosting and software are provided by the platform for launching the website. The admin interface is user-friendly, intuitive, and easy to work with.
Visually Appealing Online Stores
There are a lot of different professional templates that make the creation of online stores appealing. There are themes available that you can use to make the development work easy.
Flexible Integration with Apps
The customization abilities of the platform make it easy to integrate with the apps. The sellers can easily add extra features and functionalities to the store and enhance its value.
Reliability and Security
This platform offers excellent reliability and security. Security is a must for online businesses because they deal with customers' confidential personal and financial information. Also, at the same time, the site should always be available for the customers to use. This platform takes excellent care of these features, providing fantastic maintenance services and upgrades.
Excellent Loading Speed
Shopify has a reliable infrastructure along with optimized hardware and software. It provides a super-fast loading speed, and the e-commerce made on it loads in seconds.
Powerful Marketing Tools
Shopify has a marketing edge; the basic version offers advanced e-commerce analytics and SEO features. Many more marketing tools are provided, such as custom gift cards, discount coupons, store statistics, targeted email marketing, and more.
Mobile Responsiveness
Mobile responsiveness is very much required for e-commerce stores and any website today, as the number of mobile shoppers is increasing daily. The themes provided by Shopify are mobile responsive, so you can quickly view your store on any mobile without worry.
Outstanding Customer Support
You will get excellent support from the team of this platform. The Shopify experts are available 24/7 via phone, email, and live chat to resolve queries and keep the store running flawlessly.
Shopify Plus is the newly designed platform of Shopify for enterprise-level businesses. Its fantastic features help you create the best store for your business. Let us have a look at the excellent features of this platform.
Multiple Stores
It is the best platform to sell the products to multiple international markets. The multi-store function allows you to have 10 stores (at no extra cost) to cater to and tailor your site to different regions. This helps you to manage multiple currencies and languages together.
Scalability
It helps you to focus on growing your business instead of stressing over your website. It offers unlimited bandwidth to merchants and can process up to 8,000 orders per minute per store. With this platform, it is easy for you to manage flash sales and make the high variable checkouts easy and flexible.
High-Volume Traffic Capacity
The Launchpad tool of this platform is great as it allows you to set up, schedule, and automate almost every process needed to run a flash sale or special event.
This was a brief overview of the features of Shopify- the e-commerce store-building platform. You can use it and build the best store for your business! You can get more detailed information at Technographx, and you will also get other current updates about technology.
