With more than 3 billion users 2 years ago from around the world, social media became a fantastic channel for companies to interact with customers, improve marketing strategies, and increase brand awareness. Also, if the target audience admires visuals, it becomes unavoidable to ignore a visual-based platform that gets 80 million image updates daily.

The Instagram…

Particularly, brands that belong to the fashion, food, or travel industry can engage with the audience on this app. Still, just 30% of the businesses seem active on social media, have their Instagram account & can get Facebook video views. Because of the low adoption rate of businesses, there will be less competition on the platform, and it will be easier to get more followers and engagement. But that's not true.

The user growth rate on Instagram reached 700 million in two years from zero in only 7 years. And that's not it. The engagement rate on Instagram is 4 times better than Facebook for brands. In fact, some media companies have 10 to 12 times higher engagement.

So, the problem lies with the newbies for having a higher engagement rate in this content pool. To solve this issue, Instagram launched its algorithm wh, which shows users the content they have an interest in will use the relationship with other users and the timings of the post to fill their feed on Instagram. This shows that now you can't only reply to industry-based updates, post content of any type, or other old tactics. You need to focus much more on the preferences of your followers and use new techniques for engaging with them.

Here are 5 sure-fire tactics for newbies that can help them gain a higher engagement rate on Instagram with the targeted audience. 

So, let's start.

1. Make an Instagram engagement Strategy

Many years ago, an algorithm of "EdgeRank" was introduced by Facebook. The objective was to filter automatically and decide which posts can get through to the users who follow your account and which posts must be restricted.

Using that algorithm, Instagram started to sort out content in the feed of its followers based on content and recency. So, the higher you post, the more people will see it. Plan your engagement strategy on Instagram so that it aligns equally with an algorithm and can beat it vigorously. 

2. Post visual-based content regularly

  • Do you know the reason for the popularity of Instagram?
  • Because it is a visual-based platform.
Many people are basically visual-oriented, and most of the info gets transmitted to your brand in the form of visuals. Images catch more attention and create emotions; thus, people spend many hours scrolling to get Instagram Views feeds.

So, how does it help to increase engagement? Posting content on Instagram brings more engagement. And one of the best methods to hook the followers with you is to post the visual content regularly.

But keep the content private because it can make your followers think you are spam. Also, you won't afford to miss publishing as they probably need to remember about your brand. So, the key to success is to maintain.

3. Load up the updates with unique and relevant hashtags

You may already know the effectiveness of famous hashtags for reaching the targeted audience on Instagram already.

  • So, how can you use them to increase engagement?
  • Unique and relevant hashtags can be a language for speaking with your followers. It is a powerful tool that can make your audience interact with you.

4. Analyze and track your followers

Do you own a business profile or a personal account on Instagram?

For growing the engagement rate on Instagram, it is highly recommended to switch your personal account to a business profile as it provides you with the additional features of viewing insights and thus lets you know about your followers in a better way.

5. Reach your potential audience

  • Do you wish to have more followers on your account?
  • Look for the targeted audience and get interested in their posts first!
Furthermore, reaching out to the potential audience can grab attention without investing money in advertising. It is like humans that they pay attention to people who are interested in them. Thus, many users check different unknown accounts who comment on and like their posts. Also, it can guarantee more users to know about you and your brand.

Those people who own a massive follower base on Instagram can share the tags and photos of the potential audience on their own accounts to promote them and attract their attention.