So, if you own a business and you think that you can expel the mediator and know about the networks by your own then I must say that such a thought makes really no sense. It’s because if you take any such stride, then you have to end up facing some adverse disadvantages in the long haul. For example, the act of manually exploring bunches of Ad networks to decide the best price for your products or services could be quite a tedious process.
So, that’s why people have understood the value of Ad mediation over time. This process includes some magical tools which are so efficient that you can entirely rely on them for an amalgamation of all kinds of information belonging from the top-notch Ad networks like the regions and types of connections in real time. Then, all these data get centralised by those tools which help the website owners to identify which networks are paying the best roles for their traffic.
Now, my main aim behind coming up with this article is to enlighten you about how you, as a website owner, can increase your revenue while advertising with Ad networks.
- And, here’s what I would like to convey to you.
- Just have a look!
- The first thing that comes into this scenario is:
- Where should you place the ads on your website?
Fortunately, there are a few options available for you:
You can place the ads just above the folds as such ads usually perform better because it doesn’t need the audience to scroll the page to get a glimpse of them.Next, identify the layouts of your home page and internal pages. If you see that they are different, then you can opt for placing the ads in the bottom half of internal pages which are more abundant in contents, and people love to scroll down these pages to read the material up to the end.
Gather the idea from the Ad networks that which kind of contents are trending currently. It might be the videos or other lively forums, and sometimes the text contents. So, whatever might be the scenario, make sure that you are placing your ads in the proximity of such buzzing contents of your blog or website.
Determine the right ad sizes
Just determine the right kind of layout for your website and then try the best sizes and ad combinations depending on the same. Moreover, it would be excellent if you experiment with IAB standard sizes for banners and the specific rich media formats because if you do so then, advertisers will be able to get access to your business and even ad networks could effectively work with your website.Go for a variety of pricing models.
When it comes to various publishers, then most of them like to work on a CPM basis. You might even sometimes want to test the performance of some specific campaigns by a CPC or CPA model for such campaigns which can directly target your website’s visitors. With the help of an Ad network, you will get the leniency to work with any of your desired pricing models among the ones above in a practical way.Choose to work with the perfect ad network.
You might be familiar with working by Google Adsense but remember that this Ad network is entirely based on contextual advertising. So, if you think that your website is not text-heavy, then there is no point of using this ad network as it will be wholly irrelevant and finally end up not increasing your revenue.In such a scenario, if you want to opt for the best one, then the display ad network will be an excellent alternative. So, it is the best option for you if you don’t want to entirely rely on the conventional ad networks and instead choose the smart formats which could let you earn huge profit.
Further, an astounding ad mediation service could be AdSpyglass. It will allow you to work with a variety of the best kind of ad networks available. You will be thus continuously tracking your CPM rates and by default assigning ad space to the highest bidders.
However, meet with some smart revenue enhancing tactics which directly relate with the ad network that you usually work with.
To earn higher profits with ad networks, you need to focus on strategies that increase traffic, engagement, and ad performance. Here’s how you can maximize your earnings:
1. Choose High-Paying Ad Networks
- Premium Networks: Sign up for high-paying ad networks like Google AdSense, Media.net, Ezoic, AdThrive, or Mediavine. These networks often pay more due to high competition among advertisers.
- CPM vs. CPC: Consider networks that offer higher Cost Per Thousand Impressions (CPM) rates for display ads or Cost Per Click (CPC) models if you have highly engaged visitors. Networks like AdThrive and Mediavine typically have higher CPMs.
2. Increase Blog Traffic
- SEO Optimization: Focus on search engine optimization (SEO) to rank higher on search engines and drive organic traffic. Use targeted keywords, optimize on-page elements, and ensure fast page load times.
- Content Marketing: Create quality, evergreen content that addresses your audience's needs. Regularly update your blog with relevant articles, guides, and how-tos to attract new visitors.
- Social Media Promotion: Share your content on social media platforms to increase visibility. Platforms like Pinterest, Facebook, and Twitter can drive significant traffic when optimized for your niche.
3. Optimize Ad Placement
- Strategic Positioning: Place ads in high-visibility areas such as the header, above the fold, within the content, and at the end of posts. These spots often generate higher click-through rates (CTR).
- Ad Formats: Experiment with various ad formats like display ads, in-text ads, video ads, or native ads to see which ones perform better for your audience.
- Sticky Ads: Use sticky or floating ads that remain visible as users scroll. These ads can boost impressions and increase earnings from longer user sessions.
4. Improve User Engagement
- Targeted Content: Align your content with the ads being shown. For instance, if your content is about tech products, tech-related ads will likely perform better.
- Increase Time on Site: Encourage users to stay longer by creating interactive content such as quizzes, videos, or multi-page articles. The longer a user stays, the more ads they are exposed to, increasing revenue potential.
5. Use Ad Optimization Tools
- A/B Testing: Use ad optimization tools like Ezoic or Google Optimize to test different ad placements, formats, and sizes to find the most profitable combinations.
- Ad Density: Avoid overloading your site with too many ads, as it can lead to lower user experience and drop traffic. Maintain an optimal balance to avoid ad fatigue while maximizing profits.
6. Increase Click-Through Rate (CTR)
- Ad Relevance: Ensure that the ads displayed are relevant to your content and audience. This increases the likelihood of clicks, boosting your CTR and, subsequently, your earnings.
- Ad Personalization: Some ad networks, like Google AdSense, use user data to show personalized ads based on browsing history. Enable personalized ads to increase engagement.
7. Target High-Paying Niches
- High CPM Niches: Blogs in niches like finance, technology, insurance, and health generally attract higher-paying advertisers. If possible, create content around topics with high advertiser competition.
- Geo-Targeting: Target audiences from high-paying countries (e.g., the U.S., U.K., Australia) as advertisers in these regions tend to pay more for impressions and clicks.
8. Diversify Ad Revenue Sources
- Multiple Networks: Don’t rely solely on one ad network. Join several ad networks that complement each other, such as combining Google AdSense with native ad networks like Outbrain or Taboola.
- Direct Ad Sales: Reach out to companies for direct ad placements. Negotiating direct deals with advertisers can bring in higher CPM rates than network ads.
9. Optimize for Mobile
- Mobile-Friendly Design: Ensure your blog is mobile-responsive, as a large portion of web traffic comes from mobile devices. Mobile-friendly ad formats like in-feed or responsive ads will perform better and earn more.
- Accelerated Mobile Pages (AMP): Consider using AMP to improve load times on mobile, which can lead to better ad performance and higher revenue.
10. Seasonal and Trend-Based Content
- Capitalize on Trends: Write content that ties into seasonal trends, holidays, or current events. Advertisers often increase ad spend around specific periods, leading to higher CPM rates.
- Evergreen Content: Create content that stays relevant over time, such as guides, tutorials, or product reviews. This ensures ongoing traffic and consistent ad revenue.
By implementing these strategies, you can optimize your blog's ad network performance, boost traffic, and ultimately earn higher profits.
Read ahead!
A perfect ad network for you will target the exact advertisers who can display the most relevant ads to your visitors and thus the tendency of your visitors to perform better will increase.If you choose the right ad network for your business, then it will provide you with a 100% fulfilment of advertising spots.
The most valuable reports from ad networks can really help you to understand how your business is going on. May it be an idea about the type of advertisers that do wonders for your site, the ad sizes on your pages that you can either keep or exclude depending upon your performance or how do the revenues of your site vary in different languages and regions, you’ll get to know everything from such reports.
