Social Media Strategy

The look and appeal of your profile are the most critical factors in creating the best social media strategy. For this, you must follow the style guide of a professional expert so that consistency will be ensured across all available marketing channels. It will also make your content look more cohesive and relevant.

Style guides must typically contain all the essential information for a piece of content. From the beginning till the end, the post must look professional in its design and layout. The focus must also be given to the hashtags and copy accompanying it. Ideally, when it comes to using Instagram as your marketing platform, you must consider the following items:
Looking into each of these items deeper will make its importance clear to you.

About the composition

The composition typically refers to the arrangement or placement of your profile's visual elements or ingredients. This must look like a work of art to distinguish it from the subject. You may not be an expert photographer as a marketer, so you must know a few practical and helpful composition rules that will provide the best results quickly. These rules include:
  • Choosing a solid background color
  • Setting the main focus of the picture to the Rule of Thirds
  • Adding extra space at the top and the bottom for text.
When followed, these rules will ensure better composition and a clear visual style that will make your profile stand out.

The color palette

Choosing colors for your profile is not easy. If you pick out the right color palette, it will help keep the feed consistent and focused. However, choosing a specific color palette does not mean you cannot customize and only use these colors strictly. This will surely give your posts a familiar feeling and a nice consistency.
  • A proper color palette in line is a great way to keep up with other areas of your brand. Using a very vibrant color palette for your brand will become a crucial part of its aesthetics. 
  • Choose a color palette that considers your product so that it is in tune with and reflects your brand's signature.

Use captions appropriately

You must use appropriate captions in your Instagram marketing strategy, as these captions are limited to 2,200 characters only. Moreover, after three lines of your text, these will become trimmed with an ellipsis.

However, if you use the captions correctly, you will get an opportunity to enhance your content further. There is a plethora of ways that different brands use and treat captions. Such as:
  • You can choose to manage your captions as a place for sharing stories and micro-blogging
  • You may use these to add a short and snappy headline to a post or 
  • You may use the captions to ask your followers questions and encourage replies simultaneously.
The possibilities seem endless, and you may be as creative as you can. But the most important thing is to make sure that the copy is precisely aligned with your product or brand. You may also create a unique brand voice, and it does not matter if it has a fun-loving tone. Make sure the sound is familiar so buyers can easily relate to it.

Use of Hashtags

Using proper hashtags is also very important, as they are the universal way to categorize your content across many social media platforms. Hashtags will typically allow Instagram users to discover the material and the accounts that follow.
  • You must research extensively to find the best hashtags to increase engagement, but avoid adding too many of these to your captions. 
  • You must find the hashtags people use in your market and choose the most active ones. 
  • If you are unsure, you can consult experts from vvslikes.com. The experts will help you add a few hashtags as comments. 

Select appropriate fonts

Selection of appropriate fonts will play a significant role especially if you want to post text overlays or quotes on your Instagram images. You must select fonts that are consistent with your brand. The best process to follow is to choose the same fonts that you use in your website or any other marketing materials.

Keeping fonts consistent across your posts is essential for shared text-based posts because the font will stay in line with the rest of your brand. This will enable your followers to recognize your content within the feed instantly.


About the filters

If you use Instagram filters as you should, it will make even an amateur photographer like you feel like a professional. The reasons are:
  • These filters eliminate the need to have high-tech photography equipment
  • You will not need any professional editing software
  • The filters are a great way to augment your photos in just a few taps 
  • These filters can drastically alter the look and feel of your videos.
Therefore, you must know how to use the best ones to represent your brand. You must stick to the few filters you have chosen because selecting some filters for every post will quickly make the Instagram feed look disjointed.

Ensure you find the best timing and frequency on Instagram to get the best results. Following the data tips and best practices can quickly maximize your chances of reaching out to more people. Only when you maintain a consistent schedule can you maximize engagement? You will not have to face any stretches or lulls without regular updates.