A recent study found that 63% of businesses don’t have a content marketing strategy. You can get ahead by implementing these seven strategies for creating a successful WordPress content marketing campaign.
Select Your Goals
The first step in a successful marketing campaign is to determine your goals. Your first goal when beginning a WordPress marketing campaign is to attract readers to your page. You’ll need valuable, informative content optimized for SEO to do that. It’s also essential to use social media to bring people to your site and to create mechanisms for gathering their contact information for possible leads.
Research
Using keyword research for post ideation and content theme creation is crucial. You can easily organize your content for your readers by creating categories on WordPress. But if you want to be able to produce content that attracts attention, you’ll need to figure out which topics and ideas are prevalent in your industry. What terms and questions are your potential customers searching for? WordPress has a plugin that works using Google’s autocompletion function, or you can complete your keyword research using Google Keyword Planner and Market Samurai. It’s a good idea for each post to have four to six keywords associated with it.
Determine Your Audience
You need to know who your audience is so you can deliver content that will interest and engage them. Use the web, social media, and email subscriber analytics to obtain data about your target audience’s age, gender, education, and income. It’s also essential to find out information about their interests; to receive it, go to Google Analytics » Audience » Interests » Overview. You can get similar information from social media sites using Facebook Page Insights and Twitter Analytics. Collecting user feedback and creating buyer personas are also good ways of gaining information about your users.
Pick Your Content Types
A successful content marketing strategy usually centers around a core of content published on your site, which can later be repurposed and posted on other sites. “Actionable and shareable blog posts should be part of your content repertoire. Video marketing is another key ingredient to your content mix, as it keeps visitors on your page longer and leads generation. You can also create infographics, webinars, and ebooks”, - explains Ed Thompson, a Content Marketer at Academized and a Studydemic writer.
Schedule Your Content
You will want to plan and know exactly when you’ll share your content. Failing to prepare when content is posted is a common mistake you will want to avoid, so it’s a good idea to use a content calendar. If you won’t publish a lot of content, it’s okay to just use Google Calendar and enter the dates there. But if you frequently post, it’s better to take advantage of tools such as Asana. Both programs will allow you to schedule different parts of the content creation process.
Plan How to Create or Outsource Accurate Content
Brainstorm some content ideas, keeping in mind you’ll want to check which topics are currently popular searches, using tools such as Buzzsumo. Before you begin creating, research to see what is already out there and how your new content can benefit people. Then, choose your tone and consider how your writing will reflect your brand’s personality. Strike the proper balance between showing off your expertise and patronizing your audience. Don’t forget to keep SEO ranking factors in mind as you create your content.
Here are some tools to help you create good content:
- StateofWriting - This is a valuable writing guide that will help you write good copy for blog posts and any other written content you create.
- UK Writings - This is a robust content writing and editing tool, mentioned in this Ukwritings review, for improving your content quality.
- Via Writing and Academ Advisor - Use these plagiarism and proofreading tools to ensure any content you post is polished, error-free, and not plagiarised.
- Essayroo - This resource can provide you with content writing assistance to outsource content creation.
- My Writing Way - This resource will help you keep your posts brief. People have short attention spans, so you must hold your content brief. Aim to be concise and to the point.
- Boom essays - This is a handy SEO content writing tool that will teach you about using meta tags and keywords to improve your ranking in search results.
Market and Track
Use email marketing to get your content out to your subscribers. If you mention an influencer in your content, give them a heads-up so they can spread the word. When scheduling content and planning your marketing, try repurposing content to maximize your ROI. Once your content starts dropping as expected, be sure to track it using analytics so you can assess what you did well and where your content can be improved.
Conclusion
You really give yourself an edge when planning a content marketing strategy. If you select your goals, do your research, determine your audience, pick your content types wisely, schedule your content, create or outsource actual content, and market and track your results, you will have an effective content marketing campaign.
