The Basadi collection is bespoke handmade jewellery made by women for women that will be exclusively retailed at P&H Boutique stores across the country. Basadi meaning “women” is a fitting name for the collection as the collection was made with the aim of celebrating strong women.
“The synergy with Inkaturah came naturally. We were drawn to the beauty and aesthetic of Inkaturah jewellery pieces and felt that it could lead to a collaboration,” shares Hetty Boachie-Yiadom, co-founder of P&H Boutique.
Hetty further shares: “When we first started our business we struggled to gain access to proper retail markets. Now that our business has grown, we are now in position to uplift others. With the Basadi collection, P&H Boutique is providing access to market through its retail stores and distribution.”
The official Basadi launch will take place this Saturday, 24 February 2018 at the P&H Boutique store in Menlyn Mall, Pretoria.
Date: Saturday, 24 February 2018
Time: 12:00 – 17:00
Location: P&H Boutique, Shop LF 104A, Menlyn Mall, Pretoria
With five retail stores located in Johannesburg, East Rand, Pretoria, Polokwane and Nelspruit, four of which are in shopping malls, P&H Boutique’s story is one of determination and resilience.
Mentored by Ian Fuhr, founder of the Sorbet Group, and recently chosen as one of 40 top high growth businesses in South Africa to undergo a mentorship programme under the leadership of Vusi Thembakwayo, the rock star of public speaking, P&H Boutique have created a brand that makes proudly African products and services easily available.
“A lot of people think we are in the business of African Print… this couldn’t be further from the truth. We are in the business of making our clients look and feel beautiful while being prouder to be African,” expresses Hetty Boachie-Yiadom, co-founder of P&H Boutique.
Make sure to follow P&H Boutique on social media for more details about the Basadi collection launch this Saturday, 24 February 2018, and to stay updated with the collection’s new arrivals.
