Lasizwe says his sister Khanyi Mbau was the reason why he started making the hilarious social media videos but knows he now has to be consistent.

He first went viral with his ‘Domm’ video back in 2016, fast forward to now it’s TV and radio shows and endorsement deals.

“It’s ironic that I now have to work harder than I’ve ever worked because there are so many people doing videos that if I slack they could try to replace me. So I have to give people what they want. Khanyi’s the reason I started but I’ve now pioneered a culture,” he said.

Lasizwe believes he started the trend here in SA.

“It’s not just a trend anymore. People are now making videos because of me. I genuinely believe that I started a culture of making videos and now people see there’s a market for it and clients are ready to buy advertising on your platform.”