The hip hop community is gearing up for yet another groundbreaking move in the business.

 The store will open on 27 April at the Newtown Junction in Jozi.

 Fans can now walk in and buy merchandise from the label’s artists such Cassper Nyovest, Nadia Nakai and Gemini Major.
“Proud to announce that we finally opening the Family Tree store,” Cassper shared on Twitter.

 The store hasn’t even opened yet and musical giants like Black Coffee have already promised to visit as soon as it opens.

 Cassper was unveiled as the new brand ambassador for Ciroc SA last week.