With 84 million followers on Instagram and another 48 million on Twitter, Kim Kardashian West is one of social media's biggest stars.
But police say that visibility also led to her recent robbery in Paris.
The reality star was held at gunpoint after a group of men posed as police and robbed her early Monday at a private apartment.
Johanna Primevert, chief spokeswoman for the Paris police department, told CNN that Kardashian's celeb status -- as well as her millions of social media followers -- made her easy pickings for thieves.
"It was really the celebrity who was targeted, with possessions that had been seen and noticed via social media, and it was these goods that the attackers targeted," Primevert said.
Kardashian West was robbed of a phone and $10 million worth of jewelry. Only days beforehand she had shared a photo of herself wearing a massive diamond ring believed to be gift from her husband, rapper Kanye West.
Social media has been vitally important to Kardashian West's brand. She is a prodigious poster on Twitter, Instagram and Snapchat and was posting much of what she was doing leading up to the robbery -- including her whereabouts at Paris fashion shows.
