As Apple fans lined up across China last week to get their hands on the latest iPhone,Wang Sicong, son of China's richest man and 18th richest man in the world,Wang Jianlin (estimated worth $30 billion), bought his dog Coco,eight iPhone 7 handsets on the day of their release.In China, the iPhone 7 Plus goes for 7,988 yuan ($1,197).

The photos were posted on the dog's verified Weibo social media account which has 1.9 million followers and is named 'Wang Keke is a bitch'.

In 2015, he attracted widespread outrage in China after posting photos of the dog wearing two Apple Watches with luxury bands worth upwards of $37,000.