South African artist Esther Mahlangu and American recording artist John Legend have joined forces with Belvedere Vodka to help fight Aids in Africa.
Mahlangu’s ndebele artwork will be displayed on the beverage maker’s bottles marked with the (Red) logo.
Fifty percent of the proceeds from the sale of those bottles will go towards fighting Aids.
John Legend is the brand ambassador for the Belvedere (Red) brand.
Here’s a video explain the campaign:
