The iPhone 7 and iPhone 7 Plus appeared briefly on the Apple website on Tuesday, according to media reports.
Apple is expected to unveil the iPhone 7, iPhone 7 Plus, and the iPhone 6 SE at a press conference on 7 September.
Apple has not confirmed its new iPhone launch, but a Reddit user browsing the Apple site noticed iPhone 7 and iPhone 7 Plus headings in a menu.
“I was browsing Apple accessories while doing a screen capture, and this popped up. Looks like Apple is already ready to roll out the iPhone 7 online,” he said.
It was pointed out it would be easy to modify the website using Chrome Developer Tools and mislead users, but others have seen this as confirmation of the anticipated iPhone 7 launch.