Emtee just won't sit still. The rapper, who recently made his TV debut on hit soapie Muvhango, is looking to add to his portfolio by becoming a record label boss.
Speaking to TMG Entertainment this week, Emtee revealed that he is in the process of starting his very own record label.
He said the inspiration for the label comes from wanting to help develop artists who are copying his sound.
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"I realised that people were venturing into my sound and instead of being upset by it, I thought maybe I can help develop these artists and mentor them," he said.
Although he was shy to reveal the name of the label, Emtee explained that he is currently registering the company and has already started scouting for talent.
"There is so much talent out there, from across the country, and all I want to do is try give them a platform to have their music heard," he said.
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Emtee reassured fans that the record label will not mean the end of his relationship with Ambitiouz. He will stay on the Ambitiouz roster, while his label will serve under the Ambitiouz Entertainment umbrella.
"It won't be super formal. I'm not here to take artist's money. I just want to develop other artists," he added.
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The news comes at the end of a great week for Emtee. Since his TV debut last week, the rapper has walked away with the Record of the Year award at the SA Music Awards and been nominated for a prestigious BET award.
He says that the decision to launch his own record label also comes from his desire to spread his talents and brand across a number of platforms.
"The one thing that I have realised is that anything is possible. I want to go up and up. I want to be everywhere," he said.
