Alexa rank: What you need to know as a new blogger (Updated 2025)

Alexa Rank: What Every New Blogger Needs to Know

Congratulations on launching your blog! You’ve put in the effort to set it up and fill it with content, but now you’re probably wondering: How am I doing compared to other websites? One of the most widely accepted tools to gauge this is Alexa. If you haven’t been introduced to Alexa yet, get ready—it might become an obsession.

What is Alexa Rank?

Alexa is a web information company that offers free tools to track web traffic, metrics, top sites, demographics, trending URLs, and more. While you might not need all its features as a new blogger, knowing your Alexa Rank is essential.

To check your rank, visit Alexa’s website and enter your blog's URL. The results will display a rank representing your blog’s popularity relative to every other site on the internet. As a new blogger, your Alexa Rank will likely be in the high millions—if it appears. Don’t worry; this is normal for a new site.

How Does Alexa Rank Work?

Think of the internet as a massive popularity contest. Alexa ranked websites based on two main factors over the past three months:

1. Average daily visitors
2. Average page views

The site with the highest traffic and engagement ranks at #1. For context, here’s how the current Alexa Top 5 sites stack up:

1. Google
2. YouTube
3. Facebook
4. Baidu
5. Wikipedia

If your Alexa Rank is 20,000,000, it means your blog is the 20 millionth most popular site in the world. While this might sound discouraging at first, it’s a starting point to measure your progress as your blog grows.

How to Keep Track of Alexa Rank

Instead of manually entering website URLs on Alexa’s platform, consider installing an Alexa add-on for your browser (e.g., Firefox). This tool will display a site’s Alexa Rank directly in your browser’s status bar while you browse. It’s a quick and easy way to check rankings on the go.

Why Should Alexa Rank Matter to You?

Alexa Rank provides a tangible way to track your blog’s growth and relevance. It’s not the only metric you should focus on, but it’s a good benchmark to measure your progress and compare your site to others in your niche. Watching your rank improve over time can be incredibly motivating as you work to grow your audience.

Other Tips for Tracking Your Blog’s Progress

While Alexa Rank is a valuable tool, consider pairing it with other analytics platforms, such as Google Analytics, for deeper insights into your blog’s performance. Metrics like bounce rate, session duration, and user demographics can provide a more comprehensive picture of your blog's performance.

Final Thoughts

Alexa Rank is a fun and effective way to measure your blog’s popularity. Watching your site climb the ranks can motivate you to keep creating and improving. Whether you’re competing with your past self or with others in your niche, Alexa can be a valuable tool to track your blogging journey.

So, go ahead and check your Alexa rank and let it inspire you to reach new heights!