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Revcontent is one of the biggest content recommendation platforms on the internet. It currently serves 100 billion content recommendations a month across the globe, a growth rate of 900% last year.
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Revcontent is notoriously difficult to join, as it rejects almost 98% of websites that apply. Its strategy is to focus more on the quality of its publisher network rather than the quantity. This strategy has helped Revcontent generate higher revenues, better engagement rates, and loyal audiences for its partners.
Revcontent is a leading content discovery and native advertising platform that helps advertisers and publishers grow their audience and monetize their content. It focuses on delivering high-quality, relevant native ads that blend seamlessly into a website or app's look and feel, providing a better user experience and higher engagement.
For Publishers:
- Native Ads: Revcontent specializes in native ads, which are designed to match the content and design of a website or app. This makes the ads less intrusive and increases user interaction.
- High Revenue Potential: Revcontent allows publishers to earn high CPM rates through targeted and relevant content recommendations and ads.
- Customization and Control: Publishers have high control over how ads are displayed. This includes choosing ad formats, customizing the look of widgets, and filtering out specific categories or advertisers.
- Monetization Flexibility: Revcontent allows publishers to monetize traffic with widgets, video ads, and content recommendations, ensuring a seamless user experience.
- Advanced Reporting Tools: Real-time analytics help publishers monitor and optimize ad performance, making it easier to boost revenue by adjusting strategies.
For Advertisers:
- Quality Traffic: Revcontent partners with premium publishers, giving advertisers access to high-quality traffic from reputable sites.
- Native Ad Solutions: Advertisers can create contextually relevant native ads that blend in with the content of partner sites, improving user engagement and conversion rates.
- Advanced Targeting: Advertisers can target users based on demographics, interests, geolocation, and device types. Revcontent offers granular targeting to reach the right audience.
- Cost-effective Solutions: The platform works on a CPC (cost per click) model, making it a budget-friendly option for advertisers looking to drive traffic and conversions without overspending.
Key Ad Formats:
- Native Widgets: These appear as content recommendations at the bottom or sides of web pages, helping to engage users with additional related content.
- Video Ads: Revcontent also offers video ad options that can be embedded within content or displayed as in-stream ads.
- Display Ads: Though primarily focused on native ads, Revcontent does offer display ad placements for more traditional advertising needs.
- Carousel Ads: This is a highly engaging ad format where users can scroll through a series of recommendations.
Key Benefits:
- User Experience Focus: Revcontent’s native ads are designed to be non-intrusive and blend into the user’s browsing experience. This leads to better user engagement compared to more traditional ad formats.
- High-quality Advertisers and Publishers: Revcontent works with top-tier publishers, and its strict content policies ensure a clean and safe advertising ecosystem.
- Granular Targeting: Advanced targeting options allow advertisers to reach very specific audiences, improving the ROI of ad campaigns.
- Fast Payments: Publishers are paid on a NET 30 basis, with options for payment via PayPal, wire transfer, and other methods.
Publisher Requirements:
- Traffic Quality: Revcontent prefers websites with high traffic and a focus on quality content. While there is no fixed minimum traffic requirement, they are selective about the publishers they work with.
- Compliance with Guidelines: Publishers must adhere to Revcontent’s content guidelines, which prohibit adult content, illegal activities, and other objectionable materials.
Revcontent is particularly appealing to premium publishers looking for a nonintrusive, user-friendly way to monetize their content and advertisers seeking native ad placements that perform well without disrupting the user experience. It’s often compared to platforms like Taboola and Outbrain but is known for providing better control and higher engagement for its partners.
As part of product improvement efforts, they’ve just launched Revcontent v2, which features an intuitive user interface that enables transparent reporting and easier customization of widgets.
Model: CPC
Minimum traffic: N/A
Minimum traffic: N/A