AdBlade is a premium, brand-safe ad network that prioritizes quality over quantity. Fox News, Hearst Corporation, Yahoo!, and ABC are among the network's 1,000 publishers. AdBlade supports standard IAB units as well as proprietary NewsBullets® units that claim to deliver up to 3x better performance.

AdBlade is a native ad network that provides premium advertising solutions to publishers and advertisers. It focuses on delivering high-quality, engaging native ads that integrate smoothly into websites and provide a user-friendly experience. AdBlade is often used by large, well-established brands and offers strict quality control over its ad placements, making it a trusted platform for both parties.

For Publishers:

  • Premium Native Ads: AdBlade offers high-quality native ad placements that seamlessly blend with the content on publishers' websites. This increases user engagement and leads to higher revenue.
  • Exclusive Advertisers: AdBlade works with a select group of premium advertisers, which allows publishers to display high-value ads from well-known brands.
  • Ad Formats: Publishers have access to a variety of ad formats, including:
    1. Content-style Ads: Native ads that look like editorial content, making them more engaging and less intrusive.
    2. In-feed Ads: Ads placed directly in content feeds, designed to match the flow of the site.
    3. Recommendation Widgets: Ad units that suggest relevant content or products to users based on the page’s context.
    4. Banner Ads: Traditional display ads that can be placed in various locations on a website.
  • High Fill Rates: AdBlade ensures that ad spaces are always filled with high-quality ads, allowing publishers to monetize their traffic effectively.
  • Revenue Models: AdBlade operates on CPM (cost per mille) and CPC (cost per click) models, giving publishers multiple ways to earn.
  • Strict Quality Control: AdBlade ensures that the ads displayed are relevant and safe, reducing the risk of showing low-quality or inappropriate ads.

For Advertisers:

  • Brand-safe Environment: AdBlade works with high-quality publishers, ensuring that ads are displayed on reputable sites with a premium audience.
  • Native Ad Solutions: AdBlade offers native ad placements that blend with the website’s content, which helps drive higher user engagement and improves conversion rates.
  • Advanced Targeting: Advertisers can target users based on demographics, geolocation, device type, and more, ensuring that ads are shown to the right audience.
  • High-quality Traffic: AdBlade’s strict screening process for publishers means that advertisers get access to clean, high-quality traffic, which results in better ROI.
  • Custom Ad Campaigns: Advertisers can customize their campaigns based on specific goals, whether it's driving traffic, generating leads, or increasing brand awareness.

Key Benefits for Publishers:

  1. Premium Advertisers: AdBlade’s focus on working with well-known brands allows publishers to monetize their content with high-quality, relevant ads.
  2. High Earnings Potential: The combination of native ad formats and high CPM rates gives publishers a competitive edge when it comes to revenue generation.
  3. User Engagement: Native ad formats help increase user interaction by blending seamlessly into the content, leading to higher click-through rates (CTR) and conversions.
  4. Comprehensive Reporting: AdBlade provides detailed analytics and reporting tools, allowing publishers to track performance and optimize their ad placements.

Key Benefits for Advertisers:

  1. Premium Publisher Network: AdBlade’s publishers are carefully vetted, which ensures ads are placed on reputable, brand-safe websites.
  2. High Engagement Rates: Native ads that blend with content tend to perform better than traditional display ads, leading to higher CTR and conversion rates.
  3. Advanced Targeting: Advertisers can leverage detailed targeting options to ensure ads are shown to the right audience, improving campaign effectiveness.
  4. Custom Campaigns: Advertisers can tailor their campaigns based on specific business goals, whether they’re focused on awareness, engagement, or conversions.

Ad Formats Overview:

  1. Native Ads: Content-style ads that blend into the editorial content of the site, making them non-intrusive and engaging.
  2. In-feed Ads: These ads appear directly in content feeds, matching the look and feel of the site, which leads to higher engagement.
  3. Recommendation Widgets: Widgets that suggest related content or products to users, designed to appear as part of the page's content.
  4. Banner Ads: Traditional display ads that can be placed at various spots on a site, such as the header, footer, or sidebar.

Key Features:

  • Strict Compliance and Quality Control: AdBlade only works with publishers that meet high standards, ensuring that ads are displayed in a brand-safe and relevant environment.
  • Real-time Reporting: Both publishers and advertisers have access to detailed, real-time performance reports, helping them optimize for better results.
  • Large Reach: AdBlade’s network includes high-traffic sites, allowing advertisers to reach millions of users.

Publisher Requirements:

  • High-quality Traffic: AdBlade generally prefers publishers with quality traffic from premium countries (e.g., U.S., U.K., Canada) and requires websites with a significant volume of traffic.
  • Compliance with Guidelines: Publishers must adhere to AdBlade’s strict content policies, which prohibit illegal, adult, or misleading content.

Payments:

  • Net 30 Payment Terms: Payments are made on a NET 30 basis, with a minimum payout threshold that is generally higher than other networks, reflecting the premium nature of the ads.
  • Payment Methods: Publishers can receive payments via PayPal, wire transfer, and other methods depending on their location.

Comparison with Other Networks:

AdBlade is often compared to networks like Taboola and Outbrain due to its focus on native ads and premium traffic. However, AdBlade is known for working with more premium, exclusive advertisers and publishers, making it ideal for those who want high-quality traffic and ad content.

Conclusion:

AdBlade is an excellent choice for both publishers and advertisers looking for a premium, brand-safe ad network with a focus on native advertising. Publishers benefit from high CPM rates and non-intrusive ad formats, while advertisers gain access to high-quality traffic and advanced targeting options. Its focus on native ads and strict quality control makes it a top choice for those looking to maximize engagement and revenue.


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Model: CPM, CPC
Minimum traffic: 500,000 monthly impressions